How to fill your programs
(even if you don’t have a list)
So you want to fill your programs but now sure how? If you are considering launching an in-person or virtual program in the next few months, you might be wondering how you can reach a wider audience than your current list.
While my team and I focus our work on online marketing strategies, I think it’s very important that you don’t miss out on offline marketing strategies.
If you have larger list, you may want to focus promoting your programs via promotional emails to your list and through affiliate or Joint Venture partners.
If you don’t have a list or have a smaller list, you will want to focus on offline marketing strategies to promote your programs.
In this week’s article, I share my specific tips to fill your programs – even if you don’t have a list and are just starting out.
Your offline marketing plan
1. Create a “preview” workshop
A preview workshop is similar to a preview call, where you speak about a topic related to the program you are planning to offer.
For example, if you are going to offer a Detox that is focused on food sensitivities, you could offer a preview workshop called “Food Sensitivities & How They Are Effecting Your Weight, Mood, & Digestion.”
During the workshop, you will make an invitation for participants to take it further in your upcoming program.
2. Schedule at least 3 live speaking engagements
You will want the speaking engagements to be held 1-2 weeks before your program starts.
Start by contacting people you have a connection with. Here are some ideas of places you might want to speak: gyms, yoga or pilates studios, personal training studios, acupuncture clinics, chiropractor offices, mom’s groups, women’s groups, corporations, and health food stores.
HOT TIP: Find places where your ideal clients hang out and places that have the foot traffic to draw a crowd. You don’t simply want a space. You want a space that has a large audience and is willing to promote your workshop and fill your programs.
3. Promote your speaking engagements
As I mentioned above, you want a space that is willing to promote your workshop. That being said, you want to make it very easy for them to do so.
Tip #1: Create a professional flyer or postcard that promotes your workshop. Leave a stack of them in a prominent location and post them on a bulletin board or anywhere the venue posts announcements.
Tip #2: Write a couple of emails and a few social media posts that the venue can use to promote the workshop.
Your Action Step: The next time you launch a program (in-person or virtual), think beyond promoting to your list. Take action right away and share your ideas below for venues you would like to approach to host a preview workshop.
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