Instead of a Preview Call, How About…
Today I want to share how you can generate interest in your upcoming program without doing a preview call (free teleseminar).
First, let’s talk about why you want to offer a preview call or other free content before launching a program.
Offering free content allows you to “seed” your offer, which generates interest and demand for your offering BEFORE you open the doors.
It also allows you to strut your stuff, meaning you can demonstrate your expertise and personality. This builds your know, like, and trust factor which will result in more clients and participants.
Lastly, it gives you the opportunity to make an offer to a group of people who are interested in what you have to offer.
HOT TIP: Offering free content that people have to opt-in for is also a fantastic way to build your list. Sure, you will promote your free content to your existing list, but you can also promote via social media, affiliates, and joint venture partners.
Preview calls are a fantastic strategy, but sometimes you may not have the time to put all the pieces together. Other times, you may simply want to try something new.
When you mix things up, it keeps it interesting for you AND for your audience. It’s good to keep them guessing :).
Instead of a preview call, how about…
- A document or free report
- Recording of a previous teleseminar
- Email series (like an e-course)
- Video series
- Newsletter articles and blog posts
Here’s an example…
My client, Andrea Nakayama of Replenish PDX, is about to re-launch her Your Vibrant Child program. The first time she offered the program, she gave a free teleseminar/preview call.
This time, she decided to package the recording of the original preview and a handout with recipes. Easy, peasy, right?
I highly recommend you opt-in so you can see how Andrea artfully creates demand for her program before officially opening registration. Plus, Andrea’s content is always top-notch and you’ll definitely want to get your hands on the recipes she shares.
After you check this out, think about what type of free content you would like to share before your next (and possibly first) launch. Email me with your ideas. I’d love to hear them!