What to say & do during live talks (to get people to sign up for your programs)

The last two weeks I have shared strategies for landing speaking engagements and getting people to show up to your live talks.

Today is the last of a 3-part series focused on how to build your business through live speaking engagements.

I decided to go deep into this topic for the past couple of weeks because it is truly the fastest way for you to generate income – whether you’re just starting out or have a few spots to fill in one of your programs.

Let’s assume that you have lined up a few speaking engagements and you have been successful in getting people to attend your talks.

Now, you’ll want to focus on how to convert your attendees to becoming paying clients after the live talks.

There are a few simple, yet extremely effective ways to structure your talks leaving people dying to work with you.

What to say & do during your live speaking engagements:

1. Start with your story.
   During your story, share your struggles as they relate to the topic you are speaking on. Then, describe how you figured out a solution and the transformation you experienced after doing so.
2. Seed your offer.
   Towards the beginning of the talk, you will want to position the offer you are going to make at the end. You will find an script you can use here.
3. Share what makes your approach unique.
   Before you dive into the content, share with your audience how the way your work is unique and therefore gets results for your clients.
4. Weave success stories and examples into your talk.
   During your talk, you will have 3-5 teaching points. For each teaching point, share an example of how the strategy helped you or a client. This will make your talk more engaging and will provide social proof that you are able to effect change for people.
5. Make an offer.
   At the end, you will want to make a specific offer. This can be for an upcoming program, like a cleanse or detox. Or, it can be for a strategy or breakthrough session.

Here’s a script for live talks that you can adapt and make your own:

“As I mentioned earlier, there is a comprehensive system I take clients through. When I work with clients one on one, we go much deeper than I could today.

If [insert topic] is something you’re struggling with and you want to go further, I have arranged with [insert name of venue] to offer you a complimentary [insert name of strategy/breakthrough session] by phone.

In this session we will look at:

[insert 3-5 bullets of what you will cover in the session]

I have a limited # of spots reserved over the next 2 weeks, so if this is something you’re interested in I encourage you to put your name on the clipboard I’m passing around.”

6. Follow-up

The day of, or the day after the event, email each person that expressed interested in the session with you and send them a link to your online calendar.  (I highly recommend setting up an calendar on TimeTrade.com)

Have questions or comments?
Please post them below so I can support you in using speaking engagements to build your business. I’d love to hear how these and other strategies have worked for you.