How to use social media to build your list
We all know that we should be utilizing social media to build our businesses, but how can we be strategic about the time and energy we put into social media?
One of the ways to leverage social media is to use it to build your list.
Today I am going to share a simple strategy you can implement in 30 minutes per week to dramatically increase the size of your list of ideal clients.
This strategy involves posting content in groups on social media and then driving people back to your site.
I’m going to break this down for you…
- Join groups on Facebook and LinkedIn (or other social media outlets).
You will want these to be groups that include your ideal clients.
- Each week write a blog post about a topic your ideal clients care about.
To make this easy, draw from things that have come up in conversations with clients and potential clients.
- Once a week, post in the social media groups.
I recommend that you start your post with a question to pull people in. Keep the post to 3-4 sentences about the topic of this week’s blog post and then link to the blog.
Here’s an example of one of my posts from a few weeks ago:
Do you struggle with writing newsletters, promotional emails, sales page copy, or any other type of content? I used to struggle with writing until I figured out how to get into my creative zone. Here are 3 tips for how you can relax into the process, so the words flow more naturally.
Once people come to your site, we want to give them opportunities to join your list.
For this strategy to work well, you will want to have a couple of list building tools in place.
Opt-in box at the bottom of each blog post.
Set-up your blog so that an opt-in box immediately appears at the end of each blog post. Scroll down to the bottom of this post for an example of how I’ve done this.
Set-up a lightbox or pop up on your blog pages that promotes your free gift and includes an opt-in box.
While pop ups have gotten a bad reputation because they can be annoying, there are now wonderful plug-ins that allow you to add a pop up to your site in a way that is more tasteful.
Here’s how to add a pop up so it doesn’t feel salesy:
- Set a delay of 10-30 seconds. This allows your website visitors to become engaged in your site before being “hit” with a pop up.
- Set the pop up to show up only once per browser session.
- Set the pop up to only show up if the visitor has not yet opt-ed in.
I’m here to support you in your list building efforts.
Post your questions below so we can get you into action!