What Are Your Big Business Goals For 2020?

I don’t know about you, but as the year comes to a close, I’m thinking about and planning my business goals for 2020.
This year I focused my energy on new offerings and revamping and upleveling some of my current offerings. I also focused on creating relationships – with you, and with colleagues I admire.
In 2020, I’m focusing on new avenues for reaching more health coaches, so that I can help more of you make a living doing this amazing work.
I’m dreaming of the possibilities that the new year will bring for my business – and for yours!
Want 2020 to be a great one for you and your business? Let’s start mapping out a plan to make it happen!
Brainstorm and Reflect To Create Your Business Goals
Come up with your goals for the year by first reflecting on last year, then thinking about what you want this year to look like.
What worked for you this year, and what didn’t?
In order to know where you wanna go, you’ve gotta look at where you’ve been! It’s helpful to take some time to reflect on this past year.
It’s easy to get in a rut and think you NEED to keep doing things the way you always have. But you’re in charge!
Examine all the areas of your business and identify things that didn’t bring in the results you were hoping for. This could be in the programs you offered, the marketing you did, the clients you worked with, and any other areas of business you can think of.
One of the things I’m looking at is the results from our list building efforts, and how I can do a better job of nurturing the relationships with new subscribers, re-engaging subscribers who haven’t been active, and cleaning our list so it’s filled with those who are engaged.
Once you’ve identified what’s working and what’s not, you can start to create a plan for next year that incorporates MORE of what’s working and LESS of what isn’t.
Cutting tasks that don’t get results is going to free up time to focus on the things that have worked…or try new strategies.
Define your business goals
Now it’s time to set those goals. What are you aiming for in 2020?
Maybe your business goal is:
- Enrolling a specific number of clients each month
- Launching a new program
- Going full time in your business
- Earning more money
If you haven’t mapped this out yet, take some time to think about where you want your business to go in the next year.
One of my goals is to share and use my voice more – particularly by getting booked on podcasts.
Set your intentions
Most goal setting exercises, especially business ones, will have you declare what you want to achieve in 2020. And to be honest, that’s what I did for many years too.
But when we move beyond goal setting in terms of achievements, we tap into more feminine energy and our goals have much more purpose and richness.
What do you want 2020 to look AND feel like?
Maybe you want marketing to feel more natural.
Maybe you want to do more work with a specific type of client.
Maybe you want to find a tribe of health coach friends who are in the same place in their business journey as you are.
Maybe you want to make sure the time you’re spending marketing your business is time well spent…because it’s actually bringing you clients.
Last year, I decided that I wanted to stop working in the evenings. I’m an early riser, so working late into the evening meant extremely long days for me, and not giving my family the level of attention I wanted.
So I set the intention to stop working by 5pm. Did I reach this goal every single day? No! But setting that intention helped me to prioritize my time and my business for what matters to me.
The point is, your health coaching business should feel good for you, so don’t forget to plan those intentions along with your big goals.
Achieve your business goals in 2020
Now that you’ve set your business goals and intentions for the year, it’s time to figure out how you’ll achieve them.
For each of your goals, think through the steps you need to take to make them happen.
You’ve probably been told about a million different strategies that you should be doing to grow your business.
If you feel like you’ve tried dozens of marketing tactics to see what works, or you don’t know where to start, you might want a little strategic guidance.
Getting expert advice will give you a step-by-step plan to follow, instead of working on scattered tactics that don’t build on each other.
If you feel like your efforts to make a go of this alone haven’t been working, you might want support from a mentor to reach your goals this year.
Working with a mentor can help clear the clutter in your mind so you can focus on exactly what you need to in order to move forward.
Now I’d love to hear from you!
What worked really well for you this year? What didn’t work well and what do you want to do differently in 2020?