Worried about promoting too often?
Here’s what to do…
Do you worry that your list or community on social media is going to get turned off or unsubscribe when you send out promotions?
I know that I am not immune to this fear, but I have figured out how to make peace with it and I want to help you do the same.
It is important not to let this fear hold you back from letting people know about what you’re offering and how you can help them.
Today, I am going to share how to promote without turning off or losing your audience.
Tip #1: Focus on providing value
Focus on providing value by sending out a weekly ezine or newsletter.
Your audience will be eager to hear about what you’re promoting, if the vast majority of the emails or posts you put out provide valuable content.
A good rule of thumb is to provide content 80% of the time and promote 20% of the time.
Tip #2: Space out promotions
While following the 80/20 rule, mentioned above, keep your audience engaged when you promote by spacing out your promotional emails and posts.
You can easily do this by spacing out your offerings throughout the year.
A good guideline is to have 4-8 weeks between promotions.
Note: When I talk about spacing out your promotions, I am not referring to individual emails. Each time you promote an offering, you will want to send out a series of promotional emails.
Tip #3: Leave the “salesy” feeling behind
The fear about promoting programs, and turning people off, often comes from a place of not wanting to be “salesy.”
You can break free of this fear by getting clear about the power of what you have to offer. When you are able to stand fully in a place where you recognize how your offering is invaluable and will create transformation for your audience, you will be able to write and speak from you heart.
Tip #4: Ignore your unsubscribe rate
When you send out promotional emails, do you fear that many of your subscribers will choose to leave your list?
If you follow the tips above, you can feel confident that the people who are meant to be on your list will remain there. You will always have people unsubscribe, but these are people who would likely never have purchased from you.
Instead of seeing unsubscribes as a loss, look at is as a process of you cultivating a targeted list of people who are interested in what you have to offer.
Even better, I recommend that you simply don’t pay attention to your unsubscribe rate as it will only cause you to second guess yourself.
Do you have questions about how to promote without turning off or losing your audience?
Post your questions below so we can get you out of fear and into action!