Which Newsletter Format Is Right For You?

One of the questions I get asked frequently is “how should I format my newsletter?” You may be wondering if you should have a text only vs. html (with graphics) newsletter. Or whether you should have a short newsletter or a longer one with multiple sections.

I typically recommend one of these options when choosing a newsletter format:

Option #1:

Short email newsletter with minimal graphics that has a short personal note, a teaser for an article, and then a link to the article on your blog.

To see an example of this, click here to check out the newsletter we created for our client, Elaine Morales of Not Just a Daydream.

What I like about this format is that it is easy for Elaine to write each week, it is easy for her readers to read and digest, and it drives traffic to her blog, where people can comment and engage with Elaine.

Option #2:

A more traditional email newsletter with multiple sections including a personal note, success story, article, and promotion of current offering.

To see an example of this, click here to check out the newsletter from our client, Nina Manolson.

What I like about this format is that Nina does a beautiful job of incorporating a variety of content while still making the newsletter feel cohesive. She also does a great job of including various ways for someone to “interact” with her newsletter, including links to her programs and video.

When considering which email newsletter format will work best for you, think about the newsletters you receive. What do you like or dislike about them? Which ones do you open and read? I also recommend you think about your ideal clients. Put yourself in their shoes and think about what they will enjoy most.

At the end of the day, I recommend you choose an email newsletter format that will be fun and easy for you to create on a regular basis.

The most important thing about your newsletter (aka “ezine”) is that it gets written and sent out :).


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