Simple 3-step System For Choosing A Niche
Choosing a niche is something that you most likely know “should” be done in your health coaching business.
If you are like many of our clients, you are finding it challenging to zero in on that one perfect group that you want to focus on. And, you may feel resistant to choosing a niche because you don’t want to leave anyone out – or miss out on the revenue you could bring in from other types of clients.
There are two things I want to share about choosing a niche.
#1 Choosing a niche does not mean you have to turn away other clients.
For example: At Marketing For Health Coaches, our niche is health coaches. However, we’ve also worked with life coaches, business coaches, and a physical therapist. I didn’t turn these clients away because they weren’t health coaches. I felt a connection with them and believed that my team and I could help them grow their business.
If a lawyer or real estate agent approached me about working with them, I would refer them elsewhere because I don’t have expertise in their line of work.
#2 Choosing a niche will actually allow you to make MORE money, not less.
When you determine your niche and get very clear on who your audience is and what they desperately want help with, you will become a client magnet.
How does this work?
When you know who you are serving, you will start to speak and write in a way that makes your ideal clients feel that you are speaking directly to them. They will feel that you know them, understand them, and have the expertise to help them.
You will be able to get clear about…
- What your offerings should be
- What to write about in your newsletter or blog
- Who to connect with when you are networking and where to network
- What to speak about when you give workshops or teleseminars
- What areas you want to research and learn more about
The reverse is also true.
If you don’t know what your niche is, it is very difficult to effectively create offerings, write articles, or network. You may find that you are working hard, but seeing little results.
This is because you’re not clear who you are speaking to and who you want to attract.
Now that we are clear on why having a niche is crucial to the success of your biz, I want to share a 3-step exercise to help you zero in on your niche.
Step 1: Pleasure
Make a list of the various types of clients you work with. The list might look something like this:
- Moms who want to lose weight
- Professional women, who don’t have children, who want to lose weight
- Women who struggle with emotional eating, fatigue, and poor body image
Now, put a star next to the group that you enjoy working with the most. If you had all the money in the world, which group would you want to work with for free?
Step 2: Attraction
Which group do you seem to attract more easily and in higher abundance? These are the people who come to an initial strategy or breakthrough call already knowing that they want to work with you. Put a star next to this group.
Step 3: Results
Which group is more motivated, open to making changes, follows through on your recommendations, and therefore gets better results?
These are the people who willingly write you a success story and rave about you to their friends, co-workers, and family. Put a star next to this group.
Your next step
Take a look and see which group received the most stars. This group is your niche and the one you want to focus on for the next few months.
If you had 3 groups, each with one star, think about which of the qualities is most important to you right now. For example, if you are in a stage where you want to bring income in quickly, then focus on the group that had a star for attraction.
Now I’d love to hear from you!
I want to hear what you came up with, so go ahead and share your findings below.