Sales page, squeeze page, landing page –
what’s the difference?
When you decided to become a health coach or wellness professional, did you ever imagine you would need to learn terms like “sales page,” “opt-in page,” “landing page,” or “squeeze page”?
When we talk about online marketing, do you ever feel like you’re in a foreign country, trying to understand another language?
Today, I want to help translate this language for you and explain when to use each of these different types of pages, so you can feel more empowered as you build your business.
A sales page is a page where you promote a specific program or product you are offering.
The page includes registration buttons or links that lead to a checkout page where people can enter their credit card or PayPal information and purchase from you. As the name implies, a sales page is a page where people buy things from you.
It is best practice that sales pages do not include navigation to other pages on your site.
This will keep your audience focused on the specific offer you are making.
When to use a sales page: Use this type of page for anything you are selling – a cleanse or detox program, group coaching program, information products, supplements, etc.
A squeeze page, also sometimes called a “single purpose website,” is a page where you promote something free that you are offering. The page includes what is called an “opt-in box” where people can enter their name and email in exchange for your free stuff.
The purpose of a squeeze page is to build a list of ideal clients.
Like with sales pages, it is best practice that squeeze pages do not include navigation to other pages on your site. This will keep your audience focused on the specific offer you are making.
Just to make things confusing for you :), there are many different names for a squeeze page. The terms “opt-in page,” “landing page,” and “registration page” are all names for the same thing, so don’t let this rattle you.
When to use a squeeze page: Use this type of page to promote a free gift (such as a free report or ebook), free video series, teleseminar, webinar, or contest.
What questions do you have about sales pages and squeeze pages?
Post your questions below so we can get you into action!