Is It OK To Recycle Content?

Does it sometimes feel like you’re constantly writing?

There’s a lot to keep up with, including writing blog posts, newsletters, social media posts, free gift content, content for programs, sales pages and promotional emails.

Are there weeks (or months) when you skip sending out a newsletter because you don’t have the time or energy to write?

I have a better solution for you and it’s all about making your life easier, and serving your audience, by recycling your content.

How to easily recycle newsletter content:

  • Go into your email marketing system such as AWeber, MailChimp or Constant Contact and make a list of the newsletters that have had the highest open rate. (This is the percentage of people who opened your email.)
  • If you link to a blog post or article from within your newsletter, you’ll also want to identify the emails that had the highest click through rate. This is the percentage of people who clicked the link in your newsletter.  If you have multiple links in your newsletter, pay specific attention to the click through rate to your article or blog post.
  • You’ve now identified your most popular content! You can narrow this down by selecting topics that are seasonally appropriate. (You might not want to send out an article about making bone broth in July!)
  • Then you can simply resend out the old content as-is, or update it to include new ideas you have on the topic.

How to recycle content for social media

Another area where you might get tripped up is consistently writing social media posts. If you would like to post regularly without having to write, you’re going to love this.

Think about everything you’ve ever written for your business as material you can draw from for social media.  Your newsletters, blog posts, free gifts, and teleseminars are filled with great content.

One thing I love to do on social media is to share a Tip of the Day. The tips are pulled from previously written content, so it doesn’t require me to do any writing. This is great way to keep your audience inspired and motivated.

Click here to see how we do this on our Facebook page.
While you’re there, be sure to click the “Like” button.

Is recycling content legitimate?

While you don’t want to recycle old content all the time, it is totally fine to do. In fact, I think you’re doing your audience a favor when you recycle your best stuff because it serves as reminder to those who’ve been on your list for a while. And, you’re able to share this older, yet powerful, content with newer subscribers to your list.

This strategy will also help you stay consistent with your newsletter and social media. Have a vacation planned and don’t have time to write something new? No worries. You can still send out your regularly scheduled newsletter.

Have questions about recycling content?
Post your questions and comments below so I can support you.

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