My Favorite Tool for Non-Techies To Raise Your Rank In Google

Would you like raise the Google search ranking of your website but find yourself stuck, not knowing how?

For a long time it felt a little like voodoo to me. I thought search engine optimization (raising your rank in the search engines) was just for the “bigger fish.” I thought I’d need to have millions of visitors before having a high rank in the search engines.

Many factors influence how you rank in Google and other search engines, and one of them is selecting and using effective keywords.

This week I want to share a 3-Step process for selecting and implementing keywords that will optimize your site for search engines, so you can get more targeted traffic of ideal clients to your site.

Step 1: When you are selecting keywords, you will want to use words that your ideal clients will type into Google.

For example, if you are a health coach that focuses on digestive issues, your ideal client may search for “food to alleviate constipation.” (Yes, I’m going there!)

Remember to think like your customer. There is specific language you may use as a health and wellness practitioner, but often times, it’s not the same wording your clients will type into Google.

Take a few minutes to write down terms or phrases your clients would use to find a solution to the problems they are experiencing.

Step 2: Use one of my favorite keyword tools – Google Ad Words

Google ads are shown at the top of a Google Search. This pay per click advertising will put your listing at the top for a specific keyword.

I’m not suggesting you pay for this type of advertising, but I do recommend you use this tool FOR FREE, to select your keywords.

Here are 2 simple tips to building a keyword list using Google Ad Words:

Tip #1: Click here to get to Google Ad Words Keyword Tool.
Type one word (or string of words) from your list of potential keywords into the Google keyword tool. Look at the Global/Local Monthly Searches, and adjust your keyword to one that has a higher search number.

Example: I typed in “food for constipation” which had 40,500 global monthly searches. Below, I see that “foods for constipation” has 49,500 global monthly searches. This means that “foods for constipation” is a slightly stronger keyword.

Tip #2: Use keywords with low or medium competition levels. Avoid high competition keywords, even if that phrase fits perfectly.

Example: Both of the keywords above are have “medium” competition, so they are good choices.

In comparison, “foods that make you constipated” has low competition, but only 1,000 global monthly searches, so this is not a good choice.

Step 3: Use keywords in titles, sub-headers and throughout the text on your website or blog.

Now that you’ve identified strong keywords, make sure to use them through the text on your site or in any blog posts or articles your write.

If you have a WordPress website, you can download a plugin like Yoast to help you along.

To your success,
Amy