How to know if your squeeze page is working
The last few weeks I’ve shared how list building really works.
Let’s quickly recap the key pieces of the process…
Step 1: Create a free gift that relates to the main pain point of your audience.
Step 2: Promote your free gift on your website and on a squeeze page.
Step 3: Send people to your squeeze page.
Today, I want to talk about what comes after you start sending people to your squeeze page.
It’s one of the easiest ways to increase the number of people who opt-in to your list.
It’s about making sure your squeeze page converts well. (Converting well means that a high percentage of people who land on your squeeze page decide to enter their name and email.)
You can put a lot of energy (or money) into getting people to your squeeze by using the strategies we discussed last week, but if your squeeze page doesn’t convert well, you’re spinning your wheels.
I definitely don’t want you spinning your wheels. (Be sure to read to the end, where give you access to everything you need to create an effective squeeze page.)
How can you determine if your squeeze page is converting well?
There are a few ways to determine this. The easiest way is through your email marketing system. One of the reasons I love AWeber is because they show you the number of times your opt-in form has displayed and how many times people have submitted their information/opt-ed in. They even break it down by percentage.
As you can see below, the first day we started using one of our brand new squeeze pages, it was displayed 35 times and had 27 submissions, with an opt-in rate of 77%. I know by looking at this data that the squeeze page is converting very well. I generally look for a minimum opt-in rate of 30%, and very pleased with 50%, and am thrilled with anything higher than that.
If you don’t use AWeber, another great way to determine how your page is converting is by using Google Analytics. With Google Analytics, you can look up the number of visits to your squeeze page and then, you can look up the number of visits to the thank you page you send people to after they opt-in. From there you can calculate your opt-in rate. For example, if you had 100 people visit your squeeze page and had 50 people visit your thank you page, you would know that you had a 50% opt-in rate.
If you want to get fancy, you can set up a goal in Google Analytics. This will give you specific data on the number of people who took a specific action, such as opt-ing in. (I promise to show you how to set-up a goal in Google Analytics in a future blog post, so stay tuned!)
How can you increase your opt-in rate?
Let’s say you determine that your opt-in rate is 30% and you’d like to increase that, I recommend you tweak your squeeze page. This is one way that you can work smarter, not harder. Imagine if you could grow your list more quickly, simply by having a stronger squeeze page.
Here are some suggested tweaks you can make:
- Try out a different headline (making sure the one you’re using taps into the emotional pain point of your audience).
- Try different colors
- Add a graphic
- Try out a shortened version of the page
- Add (or remove) client testimonials from the page
Tweak one thing at a time and watch how your page is performing, and continue to make tweaks until you’re pleased with how it’s converting.
Want to start building your list asap?
Let me give you everything you need to create an effective squeeze page.
Get access to our FREE GIFT PROMO KIT.
Here’s what you’ll get:
- Graphics you can use to promote your free gift
(including a snazzy 3D ecover) - Done-for-you squeeze page copy that converts
- Exact layout for a high-converting squeeze page
All you have to do is click “PAY WITH A POST” below to spread the word about our site and you’ll get a FREE copy of our Free Gift Promo Kit.
Now I want to hear from you.
What actions have you been taking to build your list? Post your comments and questions below so I can support you.
