Is there a “good” time to launch a program?

Last week I was having a strategy call with a client who is planning to offer a detox sometime in the coming months.

She asked me a question I hear often, which is, “is June a good time to launch?”

You can replace “June” with another month, as I get asked this question throughout the year.

You may be thinking that summer is not a good time to launch a program, but the truth is that any time can be a good time to launch. (Keep reading because there are a couple of caveats to this.)

People who are struggling with their weight, digestive issues, or fatigue don’t stop feeling frustrated about these things because it’s the summer (or any other time of the year for that matter).

There are people out there who are ready and want your help, but often we stop ourselves from launching a program or promoting our services because we want to find the “perfect” time.

One of the most important things to remember, when you launch a program, is that you want it to be clear that your program solves a problem that your audience cares deeply about.

If your offer is compelling, people will sign up. When a problem is big enough, anytime is the “perfect” time.

As I mentioned earlier, there are two caveats to the statement “any time is a good time to launch.”

Caveat #1:
This relates to knowing your audience and taking into account timeframes that might not work for them.

For example, let’s say that you work with moms in your local area who have school age kids. If you know that the last two weeks of the school year are jam-packed with end-of-year activities, you won’t want to launch a program during this time.

Caveat #2:
This relates to your schedule and knowing what will work for you.

For example, if you have two other big projects in the works in your business, you may not have the energy to focus on a launch and implement it successfully. Be careful not to use this as an excuse to procrastinate : ). I recommend you start by planning your launch and then plan your other projects around that.

 

Ready to get into action?
Are you planning to promote a program in the next 2-3 months? Share your plans below. I’d love to hear what and when you plan to offer your program. I find the simple act of telling someone a plan makes it much more likely to happen.

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