Make The Most Of The Time You Have To Work On Your Health Coaching Business
A few months after I started my health coaching business, I was doing all the things I was “supposed” to be doing…giving talks, networking, working on my website, participating in marketing trainings…and I was completely drained.
My to-do list was constantly a mile long. There wasn’t enough time in the day for everything I wanted to accomplish.
The worst part was, even though I was super busy, I only had a trickle of new clients coming in.
One of the reasons I started my health coaching business was to have MORE freedom.
But in that first year, my business took over my life.
I wanted more time for my husband, my friends and myself!
I knew something had to change if I wanted to make my health coaching practice work. There HAD to be a way to get MORE clients while spending LESS time marketing.
That’s when I invested in working with a mentor, who helped me get clear about what client-getting activities to focus on, and how to implement them. Once I put this new plan into place, the clients started flowing in consistently month after month.
My personal mission is to help shorten your learning curve so you can have the thriving health coaching business you dream of.
In this post, I’m breaking down how you can make the most of the limited time you have to work on your health coaching business.
How you can make the most of the limited time you have for your health coaching business
1. Set one clear goal
One mistake I made early in my health coaching business was going into conversations with people about my business…without first thinking about what I was hoping to achieve from those conversations.
I shared details about my programs and services and discussed ways we could work together, but I wasn’t guiding people towards to next step they needed to take if they wanted to work with me.
I realized that instead of talking about ALL the ways we could work together and overwhelming my potential clients with too many choices, I needed to give them ONE path to take.
So I made my plan.
My interactions would be focused on ONE goal…booking initial consultations.
Why this one thing? Because initial consultations are how you move people from “potentially interested” to “can’t wait to sign up and start working with you.” It’s how to fill your practice with clients.
Once I set my goal, I started feeling much more confident when going into situations where I’d be speaking about my business. Knowing what I was hoping to get out of the interaction allowed me to be very focused and I felt prepared and EXCITED.
It also took the pressure off, because instead of trying to sell people on the spot, I was simply inviting them into a free consult.
2. Plan your tasks around your goal
Once I got clear on my goal of booking more initial consultations, I planned all of my marketing to align with that goal.
When I was at networking events, I’d mention my initial consult when I was connecting with someone new.
When I was creating a talk for a speaking gig, I’d include an offer for my free initial consultation.
Social media wasn’t big when I was health coaching, but if it was, you can bet that I’d include a call-to-action in my posts inviting people to my initial consult.
Being able to plan my tasks around a specific goal made my to-do list so much easier to manage. I was able to focus on tasks that were in direct support of my goal of booking more initial consults. That meant that all the tasks that didn’t support that goal got crossed off the list (or at least put on the back burner until I had a steady flow of clients coming in.)
3. Make a daily action plan
Do you ever go to the grocery store without making a list first? I rarely leave home without a list, but when I do, I inevitably forget something I need – like a key ingredient for the dinner I’m planning to make. Sound familiar?
Well, the same thing can happen with your marketing.
If you’re going in without a plan, and without a list, you might not remember exactly what you needed to do that day.
An action plan is the best way to ensure the tasks you want to work on are getting done. It’s also a key part of having more freedom in your life and business.
Having structure allows you to feel more grounded and confident. And… when you have a plan to follow you end up with more time.
Each day, have a clear plan of what you’ll work on. When you sit down to work, you won’t be staring at a blank screen or wondering what to do. You’ll know exactly what to work on that day to get consults, and get new clients.
When you complete your daily action plan, you’ll feel free to spend the rest of your time on other areas of your life – because you’re taking focused action.
And it feels great to cross things off your list at the end of the day, doesn’t it?
When you plan your marketing this way, you can make the most of the precious time you have to work on your health coaching business.. You’ll be able to get more done in less time.
You’ll start to see results directly from the action you’re taking.
You’ll start to enroll more clients.
And you’ll feel amazing because you’re helping more people and you’re earning an income from your health coaching business!
Now I’d love to hear from you!
What ONE clear goal are you going to set for your health coaching business? What tasks can you plan towards your goal?