Have You Made an Invitation?
If you’d like a way to easily attract private coaching clients, I’ve got a super simple strategy for you.
Make an invitation.
Seriously, have you emailed potential clients recently – with the sole purpose of inviting them to explore working with you?
You may be thinking, “Amy, if they wanted to speak with me, wouldn’t they have already emailed or called me?”
It’s a valid question, but the truth is that people often need an invitation before they will take action.
There are lots of ways to make an invitation, but today I’m specifically talking about emailing your list (if you have a list of subscribers). If you don’t yet have a list, you can email your contacts (friends, acquaintances, former colleagues).
Let’s break down how to do this:
- Write a short email inviting your list (or contacts) to a free consultation with you (AKA nutrition strategy session or breakthrough session). In that email, connect with what you know your ideal clients are struggling with and share that you can help. (If you’re not sure what your audience is struggling with, this will help.)
- Give urgency, letting them know that you’ve opened up 5-10 spots – and that they are first-come, first-served. The number of spots you open up depends on your availability and the number of clients you want to take on.
- Include a link to an online calendar where people can go to schedule a call with you. Trust me, this will be much more efficient than emailing back and forth with people. We use a service called TimeTrade for online scheduling. It’s easy to set-up and you don’t need a website to use it.
- Send your email, and then 4-5 days later send out a follow-up email as a “friendly reminder” and again, create urgency by letting them know how many spots are still available.
You can use this as a campaign that you send out whenever you’re looking to enroll more coaching clients – though I wouldn’t send it out more than 2-3 times per year.
I know this may sound too easy but it’s not. In the world of online marketing, it’s easy to over-complicate things. Sometimes, it really can be this simple.
Now I’d love to hear from you.
If you’ve made an invitation to your list in the past, how did it go? If you haven’t yet made an invitation to your list, what’s stopping you? Share below so I can support you.