How do you get them interested in your program?
I’m excited to share about today’s topic, because it’s one that can make a dramatic impact on your ability to enroll more people in your programs.
One of the often missed pieces when launching a program is offering free content.
I’m not talking about just any free content though. I’m talking about free content that will allow you to make more sales – without feeling like you’re selling.
When I share this strategy with clients, they love it and I know you will too.
When you offer a program, you’ll want to make sure your audience understands WHY the program is going to help them. By educating your audience, you are pre-selling your program.
Here’s an example of how this works.
Imagine that you are offering a Sugar Detox.
You’ve decided to offer this program because you know that your audience struggles with sugar cravings and sugar addiction, and that this sabotages their efforts to lose weight.
Before you start promoting the Sugar Detox, you can provide free content that explains…
- Why and when they experience sugar cravings
- How to identify if they are addicted to sugar
- Why their efforts to remove sugar in the past haven’t worked
- How their sugar consumption is sabotaging their weight loss efforts
- High-level explanation of how to go about reducing cravings
- That they can reduce their sugar cravings while still eating sweets and enjoying food
How does this free content pre-sell your program?
In this example, your audience knows they struggle with sugar cravings, but they probably don’t know why. And, they don’t realize that it’s something that can change. They likely think that they just need more willpower.
As you educate your audience, they will come to understand that…
- you are knowledgeable in an area they need help with
- that you take a different, more effective, approach than what they’ve tried in the past
- that there is a solution and that you have it
- and, that your solution won’t require them to remove delicious food from their diet.
By the time your audience is done consuming your free content, they will be “sold” on what you have to offer.
How to deliver the free content
Here are a few ways to deliver free content:
- Newsletter content/blog posts
- Free guides or ebooks in the form of a PDF
You can choose one or more of these methods as you launch a program. As you try out different methods, notice which ones are a good fit for you and your audience.
When to deliver the free content
You’ll want to start delivering the free content one to two weeks before you start promoting your program, and continue delivering free content while you promote.
Now I’d love to hear from you.
What is the focus of your next program? What free content do you plan to offer? Post your ideas and questions below so I can support you.