Should you focus online or offline?
I know you have a vision for creating a thriving business – one where you’re able to build a big list and easily enroll clients in your programs.
What’s the best way to make this happen?
Should you focus on online marketing strategies or offline marketing?
Before I answer that question, let me explain what I mean by “online” and “offline.”
Online marketing activities include…
- Holding a teleseminar or webinar
- Posting on social media
- Running ads online
- Sending emails and newsletters to your list
- Creating videos and podcasts
Offline marketing activities are things that you do live and in-person, such as…
- Giving in person talks
- Networking
- Talking to ideal clients when you’re living life – at the grocery store, the farmer’s market, volunteering
- Attending live in-person events & conferences
- Connecting with potential referral partners
Which of these areas should you focus on?
The answer depends upon the stage of your business.
If you’re a newer coach and you’re just getting started, you’re likely going to meet your revenue goals more quickly by focusing on OFFLINE strategies. Why is this? When you’re marketing face-to-face, you’re able to build trust and a connection with people much more quickly. This means that you’ll be able to enroll people into private coaching and group programs, such as cleanses and detoxes, more quickly.
When I look back at the most successful health coaches we’ve worked with, the vast majority built their businesses by focusing on offline marketing activities. They all developed a local presence and became known in their area, which led to word-of-mouth referrals, referral partnerships, joint venture opportunities, and speaking engagements.
If you are at the stage of your business where you’ve built up a client base, but now want to reach more people and leverage your time by offering more group programs, then you’ll want focus more of your energy on ONLINE strategies.
What if you’re just starting out, but want to build your business 100% online?
It’s definitely possible to build your business entirely online, you’ll just want to give yourself more time to reach your revenue goals and, if you’re not technically-oriented, create a budget so you can get support implementing your online marketing activities.
It’s time to reflect. Are you ignoring a crucial side of your business?
I believe both the offline and online worlds hold incredible potential for your business. Think about where you’re at in your business and which strategies you should add into the mix, so you can reach your goals as quickly as possible. Share your thoughts and questions below so I can support you.
