7 THINGS YOU DON’T NEED TO BE DOING RIGHT NOW
For the first few weeks of a new year, all the focus is on goal setting – resolutions, new habits, and envisioning the possibilities for the year to come.
And if you took part in the “Book 3 Free Consults in 5 Days” challenge, you know what it’s like to start the year off with a bang!
It was inspiring to see so many coaches taking action and reaching a short term goal to quickly book 3 consultations with potential clients.
It’s such an invigorating feeling to start the year with a clean slate and renewed excitement to pursue the goals you have for your health coaching business.
But all of this goal setting and ‘New Year, New You’ stuff can lead to you putting too much pressure on yourself. And instead of finding yourself reaching your goals, you might find yourself burnt out and exhausted halfway through the year.
So how do you keep momentum and avoid that dreaded burnout?
Keeping your goals and resolutions boils down to the things you do and the things you stop doing.
Because here’s the thing…in order to make progress in your business, you need to make room for what’s really important.
That means giving yourself both the mental space and ample time.
You can do that by kicking these 7 habits to the curb in 2018.
1. Setting more goals
Setting and resetting goals can actually be a form of procrastination. If you’re spending too much time making tweaks to your goals or your vision board every single day, you’re probably avoiding doing the work to reach those goals.
If this sounds like you, try making 90 day goals and then assessing your progress once a week. This will keep your goal tweaking to a minimum and ensure that you’re focused more on taking actions to achieve your goals..
2. Comparing yourself to others
It’s easy to spend time scrolling through Instagram or Facebook, or even the newsletters in your inbox, and start comparing yourself to other coaches that are ‘having 5 figure months’ or are ‘completely booked out by their 3rd month in business’.
We’re bombarded with these messages of ‘success’ everywhere we look.
While these messages can be motivational (‘if she can do it, so can I!’), they can start to wear a person down (‘why am I struggling when everyone else is making 6 figures?’).
Try to remember that a lot of these stories are embellished and comparing yourself won’t serve you or change your situation.
Instead, focus on setting realistic goals for yourself and work on achieving those.
3. The latest ‘must-do marketing technique’
Marketing techniques are like fad diets; there’s always a new one to try.
Getting distracted by every Facebook ad and email in your inbox promising a “magic bullet” marketing strategy will leave you feeling overwhelmed and exhausted.
While trying these techniques can be really tempting when you see how much ‘success’ the experts are having, the truth is these strategies may not be the best fit for the stage of business you’re at.
Focus on your goals. Focus on what you like doing. Focus on the proven techniques that are going to work for you right now. You’ll get there.
4. Be on every social media channel
You don’t need to be everywhere.
Trying to take on too much is a big mistake I see coaches making all the time, especially when it comes to online marketing and social media.
You might think that by getting on every social network out there you’ll be able to cast the widest net and therefore attract the most customers.
This rarely works.
Each social media channel is slightly different, so what works on one may not work on the other.
If you’re trying to be active on multiple channels, you could spend all of your time just on social media.
Your time and efforts are better spent creating great content and engaging with your audience on just one network.
Pick one channel that your ideal audience loves to spend time on and focus your efforts there.
5. Going to every networking event
Networking is a fantastic way to meet potential clients and potential referral partners. And while this is time well-spent because it can be such a high ROI (return on investment) activity, it can be rather draining for some.
To keep yourself from networking burnout, set a limit for yourself. Focus only on the events that attract your ideal clients and partners, and feel like a good fit for you.
6. Worrying only about the destination
New goals help us up our game.
They motivate us to create new routines and habits to be able to reach them, and we might even try new things that take us out of our comfort zone.
This is a good thing! Even if you don’t quite reach your original goal.
One of my favorite mentors, Tara Gentile, says, “I tell people that you don’t set goals to achieve them, you set goals to change the way you act. In the process, you might just accomplish more than you bargained for.”
In the article, Tara starts by saying she didn’t reach all of her goals for last year, and that’s ok. I love this. It’s a reminder that the journey can be just as important as the destination.
So even if things aren’t going exactly according to plan, or you feel like you are going to fall short on some of your goals, remember that just by working towards them you are becoming the kind of person you want to be, and that will ultimately get you to the long-term vision you have for your business.
7. Working 24/7
2018 is the year for self-care! Don’t forget to take time for yourself, your health and your family.
If you aren’t taking time to unplug and recharge your batteries, you’re much more likely to burn out. When you take time for yourself, you can come back fully present and prepared to give your business and your clients 100%.
(As a health coach, I know I’m preaching to the choir, but sometimes it’s tough to practice what we preach, isn’t it?)
Now I’d love to hear from you!
What are you doing right now that you don’t need to be? What are you going to let go of this year to help you reach your goals?