3 Critical Elements To Getting Clients
When it comes to promoting your health coaching practice, you’re probably spending time learning about marketing strategies and tactics. I know this because you’re reading this blog!
Learning about marketing is an important step towards getting clients.
But are you spending time working on your confidence, so you can put it all into practice?
Here’s what I mean…
You can learn every marketing strategy in the book, but if you’re afraid to put yourself out there, you’ll have a hard time moving your business forward.
Those marketing strategies you learned will be like books sitting unread on the bookshelf.
That’s why putting in some time to work on confidence is actually a crucial part of marketing.
Here’s how to get the confidence you need to put yourself out there.
#1 Shift Your Mindset
I’m a pretty practical person. I like strategies, tactics and action plans.
That said, during my entrepreneurial journey, I’ve discovered that our mindset can actually be one of the most powerful factors in having a successful business.
A few key mindset shifts are the first step in getting the confidence to put yourself out there.
Shift from “selling “to “service”
You might be turned off at the thought of selling.
Afterall, you got into this field to help people, not to be a salesperson. But I’m here to tell you that you don’t have to be afraid of selling if you reframe your thinking.
As a health coach, you’re providing a needed, valuable service.
Instead of thinking about how you need to sell yourself, focus on how you can be of service to people.
There are people out there who need your help and you’re actually doing them a disservice by not letting them know what you have to offer. If they don’t know how you help, they can’t get the help they need!
Remember – you are your own worst critic
Has anyone ever told you “you look great!” when you thought you were having a really bad hair day?
They didn’t even notice the thing you were dwelling on.
You’re always your own worst critic. That’s true when it comes to promoting your business as much as it is when it comes to your personal life. People don’t notice or judge as much as we think they do, so don’t let fear or perfectionism hold you back.
Remember that you’re an expert at what you do and you’re providing much needed help to the world.
So whether you’re worried your writing isn’t good enough for a blog, or your lighting isn’t good enough to do a Facebook live, just focus on helping and remember – they probably won’t notice the things you’re worried about.
Get more comfortable with rejection
Rejection hurts. And it can feel really personal even in business because you put so much of yourself into everything you do. Unfortunately, rejection is a part of running a business.
People have a lot of decisions to make every day, and no one can say yes to everything. It could be that it’s not the right time for them or the offer wasn’t a perfect fit for what they need.
Understand that it’s not personal. Each time someone says no, try to understand why they turned down your offer so you can make tweaks if they’re needed.
#2 Make An Offer
Tell them first
I hear from some coaches that think they shouldn’t make an offer to potential clients but rather, wait for the clients to reach out to them. The reasoning is “if they were interested in working with me, they would get in touch with me”. In most cases, this simply isn’t true.
It’s rare for a client to make the first move when it comes to working together, especially if they don’t already have a really good idea of what you do.
Remember – it’s impossible for someone to sign up for something they don’t know about! So be sure to make invitations into an initial consultation with you.
How many times have you forgotten to reply to an email or a phone call?
It happens all the time!
You think to yourself, I’m definitely going to remember… then life happens and it completely slips your mind.
This is why following up with potential clients and your email list is so important. People need reminders. Everyone has a full calendar and a two-page long to do list.
If you haven’t heard back from a potential client within a week of your interaction – whether an email, a conversation on Facebook, a chat in person or an initial consult – send a follow up with a gentle reminder.
You can also follow up with past leads that didn’t end up signing up to work with you. You might be thinking “why would I follow up with someone that already said no?” Well, just because something wasn’t right for someone then, doesn’t mean it isn’t now.
People’s needs and situations change, so don’t be shy about sending a friendly hello and check in down the road.
Finally, just practice putting yourself out there.
At first you may feel completely awkward and scared to do a Facebook live (I know I did!) or send an email to a friend promoting your business, but it gets easier with time.
Set a goal to do at least one thing to promote your business each week. Post on social media, send an email, strike up a conversation with someone at a networking event… whatever you choose.
Once people start responding and you start getting more clients, you’ll see how promoting your business is really the path to being able to help more people. And that will become second nature to you.