11 Experts Give Their Best Advice To
Boost Your Business
When I was a new health coach, there weren’t many resources available to learn how to create and run a successful business.
After our health coaching training, we were just sent out into the wild to figure it all out for ourselves!
Luckily, times have changed.
Now there are amazing mentors and experts who can shorten your learning curve when it comes to being an impactful practitioner, creating amazing programs, and marketing effectively.
And lucky for me, I have gotten to know many of these amazing women over the years!
Being able to collaborate with such brilliant coaches and teachers has been an honor, and I am consistently impressed with the trainings and resources they’re creating for our communities.
And now I want YOU to get your hands on all of these amazing resources!
With that in mind, I reached out to my friends & colleagues and put together the ultimate resource package for you! I’m thrilled to share the 2nd Annual FREE Marketing for Health Coaches Business Booster Pack, that’s filled with all kinds of tools, trainings, and done-for-you resources from some of my closest business friends to supercharge your health coaching business.
And to give you a sneak peak of all the tips and amazing business ideas you’re going to get inside, I’ve asked each of the expert contributors to share their top tip to boost your business this summer.
Read on to find some serious marketing gems!
Andrea Nakayama
A functional nutrition approach
We hear from health coaches every day that fear they don’t have the training or skill to see clients with significant health problems.
What they’re missing are tools and systems.
Want to be recognized as the expert from your very first session, so your clients keep coming back?
You need two things:
- An Intake Form that can uncover answers nobody else has been able to find
- A series of questions that lead you to the root causes of your client’s issues
(Good news – Andrea shares both her Intake Form and these key questions in the Functional Nutrition 101 ebook which you can get for free in the bundle.)
My success in clinical practice was built on constantly reframing the questions I was asking and looking at cases through myriad lenses. This approach took time, persistence, and determination, but also empathy, and even love.
Click here to get access to it in the Business Booster Pack.
Lisa Fraley
Protecting yourself legally
In order to protect your income, you can’t leave yourself vulnerable to requests for refunds for your group programs and online courses.
How do you protect your income?
Have a super-clear written refund policy in your sales terms. You’ve got to spell it out. Will you:
- give a full refund?
- partial refund?
- no refund at all?
Your clients need to know up front when buying your program whether or not you give refunds and under what circumstances.
It’s not enough to have your refund policy on your sales page or website. You want to make sure that you have strong, written sales terms that your purchaser agreed to when they click ‘buy now’ to purchase your program so they can’t later deny that weren’t aware of your refund policy.
Click here to get access to it in the Business Booster Pack.
Alysa Rushton
Shift Your Mindset
When it comes to getting clients, boosting your biz and creating even more income, your mental game is every bit as important as your marketing game.
By working daily to retrain your mind and energy, you can have the business that you desire. Get ready for amazing results!
Click here to get access to it in the Business Booster Pack.
Kylie Malcolm
The power of done-for-you content
Raise your hand if:
- You feel like you’re scrambling to create content that gets you likes and love on your Facebook or Instagram.
- You don’t have an ebook or lead magnet that is growing your email list
- You struggle with your website because it’s not getting you seen online or the clients you need
Carefully crafted done-for-you content and high converting website design will save you so much time – and sanity!
I see a lot of health coaches struggling to create the kind of content that attracts their audience. They put so much time into writing ebooks or blog posts and creating social media content only to hear crickets when they publish it. Or getting frustrated and overwhelmed at trying to design a website that truly represents who they are.
The truth is, you don’t have to reinvent the wheel to attract an audience online. As a health coach, you are busy doing so many other things – like holding discovery calls, giving talks, and serving your clients. You probably don’t have time to be creating viral-worthy content every week!
There is so much done-for-you content available in the wellness industry and busy health coaches should take advantage. Whether it’s a website template, a blog post, a lead magnet or a Facebook post.
When you use proven marketing content and put your spin on it, you not only save a ton of time, but you’ll start to see your audience responding, too.
Click here to get access to it in the Business Booster Pack.
Lorene Sauro
Solidifying your email list
My biggest piece of advice? Solidify your email list. One lead magnet is not enough. You need multiple free gifts and a nurture sequence.
Click here to get access to it in the Business Booster Pack.
Jamie Jones
Show your clients a different path
I firmly believe THE most powerful thing you can do as a Health Coach is to teach people that an “all or nothing” mentality with healthy eating is NOT healthy.
The #1 thing I hear from people is giving up sweets is what holds them back from transforming their eating habits.
What if you — a health coach — taught them they don’t have to give up their sweet tooth to live a healthy lifestyle? There are healthier options, all they need is for you to show them! Your incredible job is teaching people how to live, unrestricted, happy, and healthy.
Briena Sash
Creating a cohesive visual brand
Did you know, the average person spends only 10 seconds on your website before deciding whether they’re interested in sticking around?
Those 10 seconds are entirely made up of VISUAL impressions, and have a huge impact on how your visitors will view your business now and in the future.
Beautiful branding isn’t a luxury item to invest in “once things get off the ground”. It’s a necessity from the very get-go in order to get your biz noticed, remembered, and trusted by the right people.
But how do you know which look is best for your business, authentic to you, and will attract the RIGHT people? Here are a few tips:
- Your logo is not your brand
- Get clear on your niche, ideal client, what you do and what makes you unique
- Ask yourself “how can I be attractive to my ideal client?”
- Think about how you want to make your prospects FEEL when they interact with your brand
- Remember, your favorite color isn’t always the best color for your brand
- Hold off on your logo design until you have clarity around your brand elements, like your colors + fonts – You want your entire online presence to be cohesive
- If you don’t have a design background, tap into resources that can help assure your brand turns out looking professional
Leesa Klich
Work smarter by getting seen
TRUTH: You DON’T need to publish amazing blog posts every week for years to become visible in this crowded online market.
What you DO need are a few worthwhile strategies that get your very best articles in front of lots and lots of potential ideal clients.
Krista Goncalves
Start telling stories
Want to know what the new trend in copywriting is?
Well, it’s something that has been a staple for content writers for quite some time. It’s the use of storytelling (and even humor) to persuade a reader to think and feel a certain way about something – that being a product, program or service.
Learn how to harness the power of storytelling in your own writing and you’ll see your wellness business grow.
Jessica Drummond
Choosing your niche
Choosing your niche goes deeper than just your marketing message. It permeates everything that you do in your practice, teaching, and relationship building.
When you get niche clarity, it becomes easy to grow your practice because you will immediately fit into the ecosystem of that niche through how you care for your clients, your marketing, and your collaborating network.
Amy Lippmann
Booking talks to get more clients
Giving talks (locally and online) is one of the quickest and most effective ways to enroll private coaching clients AND fill your group programs (such as cleanses and detoxes).
One of the biggest fears you might have about giving talks is that no one will show up.
When you put time and energy into creating a talk, getting all your materials ready, and clearing your calendar for the day of the event, you want to make sure people show up!
One way to do this is to give talks at places that are going to do most (if not all) of the promotion for you.
The best place to give talks are:
- Venues or groups your target clients frequent
- Places that have a large following that they can promote the talk to
- Venues or groups that have a history of hosting talks that are well attended
Pro Tip: Want a guaranteed audience? Give talks to groups that have regular meetings.
Want access to content from all of these experts?
Join the 2nd Annual FREE Marketing for Health Coaches Business Booster Pack, that’s filled with all kinds of tools, trainings, and done-for-you resources from some of my closest business friends to supercharge your health coaching business.
