How You Can Become More Visible

Do you ever feel like you’re stuck in a bubble and wish more people knew about you and your services?

You know you have something powerful to offer, but wonder how you can get the word out.

There are many ways to reach beyond your network, so you can become known.

Today, we’re going to dive into one simple, yet powerful way to do this.

At first glance, this strategy may feel intimidating, but stick with me. I’m going to break it down for you so this feels do-able – because it is!

Today’s strategy is about utilizing promotional partners.

I know the term “partner” feels very serious and business-y, but I use the term lightly. It basically means identifying people who are interested in promoting you.

This may feel daunting, and I totally get it. You may be wondering…

How do I find people to promote me?
How do I approach them?
What should I say when we meet?

These are all great questions, and I’m going share all of this with you.

How do I find people to promote me?

Start by brainstorming a list of people you know or admire who have a similar audience but offer something complimentary to you. This could be people in your local area or people you know from the online world. Your list may include people you know well, acquaintances, or complete strangers.

Don’t overthink this. Sit down and do a brain dump. If you want to approach people in your local area, it might help to drive around and notice all the businesses that exist.

When I was starting my health coaching business, I lived in the Boston area, and there was a personal trainer down the street from me. I didn’t know him, but I approached him, we met, and he ended up referring a client to me.

How do I approach potential promotional partners?

Now that you’ve brainstormed a list, you might feel a little nervous about approaching people. I also felt this way when I started reaching out to people because I didn’t want to get rejected. You’re likely to get rejected if you lead with specific request, such as, “will you promote my upcoming detox?”

Take the pressure off by focusing on how you can help them, or how you can help each other. You can break the ice by sharing a connection with them or a compliment.

Here’s a sample email template:

Hi ______________,

I’ve been following you for a while and I especially loved your blog post about ___________. I’m a health coach specializing in ___________. We have similar audiences and I’d love to speak about how we can support one another. Are you available to speak sometime this month?

Warmly,

What should I say when we meet?

When you meet with a potential partner, you may go in with a goal in mind, such as “I’d like them to promote my cleanse program,” but look at this first meeting as a time to gather information and get acquainted.

Start by focusing on THEM by asking about their business, learning more about what they do, what products or services they offer, and who they serve. You’ll find that they will then naturally ask you about your business.

After you’ve both shared information about your businesses, if you feel there’s a fit, explore how you can support each other. For example, if their products or services are a match for your audience, you might offer to promote something of theirs in an email to your list. They may agree to do the same for you.

At the end of the conversation, set-up a time to touch base again in a few days. This will give both of you time to digest the ideas, so you can determine what makes the most sense.

Now I’d love you hear from you…
Would you like to reach more people? Who are some potential promotional partners you’d like to approach? If you’ve approached potential promotional partners in the past, share what the experience was like.