What’s the best length for a detox or cleanse –
7, 14 or 21 days?
When you think about offering a cleanse or detox, one of the questions that may come to mind is “how long should the cleanse or detox be?”
This is an important decision because it will impact 3 things.
- How many people are interested and enroll in your program.
- The results people get during the program.
- Your ability to “upsell” your participants into another program after the cleanse or detox.
Let’s break each of these items down.
#1 How will the length of your program affect how many people are interested and enroll in your program?
To answer this question, we have to understand your audience.
If you work with people who are eating a mostly standard American diet, they may be scared off by a 14 or 21 day program. For this audience, 7 days is a much easier “yes” for them.
If your audience is very health and nutrition savvy, they may be more interested in a more “advanced” experience where they can dig deeper during a two or three week experience.
HOT TIP: As you develop programs, you always want to think about what will be an easy “yes” for your audience.
#2 How will the length of your program affect the results people get during the program?
Clients often get ask me how long a program should be.
Before giving my input I always ask my clients “how many days or weeks do you NEED in order to teach the content and take people through an experience that will get them results?”
To answer this question, you will want to put your coach hat on.
While we often think more is better, the truth is that we all want fast results. Not only that, but we’re all busy and want solutions that save us time.
#3 How will the length of your program affect your ability to “upsell” your participants into another program after the cleanse or detox?
A cleanse or detox is great starting point for most clients. It is a short program that gets them results quickly.
Once clients experience success with you, they will likely want more of what you have to offer. (This is why I think cleanses and detoxes are such a smart thing to offer.)
If your program is longer than it needs to be, you may find yourself trying to solve all of your participants’ problems in a single program. This will not only be overwhelming for your participants, but it won’t lead to sustainable results.
When you create a cleanse or detox, you will want to be clear (with yourself and your audience) what problem you are going to solve during the program. Then, go back to #2 above and make sure the length of the program is in alignment with the results you want participants to experience.
Once you know what problem you want to solve during your cleanse or detox, think about what your participants’ next step will be with you.
For example, do you want your detoxers or cleansers to sign up for private coaching with you after their cleanse or detox? Or perhaps you have another virtual group program or VIP Day experience you want to lead them to after the cleanse or detox.
HOT TIP: As you digest all of this, remember that everything you do in your business is a test. Make a decision about what you think will be most effective and then see how it works for you and your participants. Take what you learned and adjust for the next time around!
Ready to get into action?
In thinking about your audience and your offering, what length program feels right to you? Share your plans below. I’d love to hear what you plan to offer and why.
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