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Whether you just finished nutrition school, or you graduated a couple of years ago, you’ve got one big question on your mind:

“How can I get clients consistently, and build a thriving health coaching business?”

You want to help people and make a difference in their lives…but right now, the answer to that question seems like a mystery.

Maybe you’re just getting started, and it feels like there’s so much to learn…to figure out…to do.

Or maybe you’ve been in business for a little while, but you’re struggling to bring in regular income.

You’ve gotten a few clients so far but you’re still…

…Frustrated and worried because getting clients consistently seems harder than you thought

…Overwhelmed with all the different marketing strategies out there and aren’t sure which ones will even work for you

…Concerned that your health coaching business might not make it after all the time, money and energy you’ve put into launching your practice

…Worried that you’ll have to go back to your “day job” to fund your side business

…And you’re wishing that there was a simpler way to make money doing what you love

I know you want to continue working at a meaningful career you love, and help people live happier, healthier lives…

And even though you’ve seen health coaches have a successful business, sometimes you question whether you can turn your business into a profitable career.

But there’s good news: There is a solution.

Imagine How it Would Feel if You Had a
Thriving Health Coach Business…

Imagine waking up each day…

  • Feeling confident because you know exactly what to do each day to have a steady flow of clients coming in
  • Having plenty of client consultations booked on the calendar and knowing how to turn them into one-on-one clients who love working with you
  • Getting your group program up and running and filled so that you can spread your reach even farther and help more people
  • Getting your clients real results and improved health because you know how to put your knowledge and training to work in a way that gets them the outcome they want

That would mean you’d…

  • Be able to write yourself a paycheck every single month
  • Get to leave your day JOB that’s draining you
  • Or avoid having to get a JOB because you’re not making enough money
  • And most of all you’d be able to stop worrying if your business can stay afloat because you’ll know exactly how to make a living doing the work you love

The Real Secrets to Getting Clients Consistently in Your Health Coaching Business

There are a few things nutrition school or health coaching school didn’t teach you.

Your training prepared you to be a wellness practitioner – not a business owner.

You’ve focused on learning about health, food, and nutrition.

Helping people making changes in their lives is your craft – but you probably aren’t an expert at bringing in the clients in the door.

Which is hurting your ability to help people. Because let’s face it, in order to help people – you need people to help.

I really want to help you have a successful health coaching practice.

At the heart of a successful coaching practice are 6 secrets…

I want to show you the secrets that we teach inside The Health Coach Profit Lab so that you’ll know what it really takes to have a successful health coaching business

Secret #1: Have a specialty in an area that people will happily pay for.

As a new coach, it’s tempting to have a long list of concerns that you help people with, or be very broad or vague about who you help – this will stand in the way of you get clients because people simply don’t pay for general health coaching.

Instead, you’ll want to have an area of specialty that people will happily pay you for.

Secret #2: Map Out Enticing Client-Getting Programs.

If you don’t have programs that are enticing and are designed to solve a specific problem for your clients, your potential clients won’t sign up because they won’t feel like you’re the right person to help them.

Having enticing client-getting programs that solve specific problems for your clients will ensure that you get clients.

Secret #3: Price with Confidence.

The key to confident pricing is finding the sweet spot where people are willing to invest in your offerings AND you’re making good money.

When you find that sweet spot, you’ll make it easy for your ideal clients to say yes to hiring you.

Secret #4: Have a Client-Getting System

Many health coaches spin their wheels for months (or years) trying to use marketing strategies that just don’t work – or implementing the right strategies the wrong way… which keeps them busy but doesn’t lead to clients.

Instead, when you learn the step-by-step client getting system, you’ll have a steady flow of clients, month after month.

Secret #5: Learn How to Consistently Close the Deal.

This is a place so many coaches struggle no matter how good they are at the other secrets. Turning an interested person into a paying customer is an art.

Once you know how to consistently close the deal, you’ll be able to lead initial consultations easily and confidently, and turn the majority into paying clients.

Secret #6: Get Expert Marketing Support

You’ve heard me say before, it’s the marketing that makes or breaks a coach. And, most coaches aren’t making money because they have no idea how to market their business in a way that actually gets them clients.

When you have expert marketing support, you’ll have a roadmap that works… along with templates for everything (so you don’t have to reinvent the wheel). This will take out the overwhelm and stress and get you feeling great in your business again.

If you feel like you’re still trying to figure a lot of this out, don’t worry. You’re not alone.

Almost every health coach struggles with these things in the beginning.

That’s why I want to mentor you, step-by-step, through this entire process, and show you exactly how to build a successful health coaching business.

I’m Amy Lippman,
Founder of Marketing for Health Coaches.

During my 5 years as a health coach, I became more and more drawn to the marketing side of my business – and started soaking up everything I could learn about how to effectively get clients online and offline.

Seven years ago, I decided to merge my marketing roots with my passion for wellness by launching Marketing for Health Coaches.

In my work as a marketing strategist for health coaches over the last few years, I’ve had a front row seat as my clients’ practices expanded. I’ve seen firsthand what works – and what doesn’t – when you’re trying to get more clients.

I’ve seen what makes some coaches successful, and why other coaches work hard but don’t see results from their efforts.

I know what tactics and techniques are a waste of time, and which ones will consistently get you clients.

How I’m different…

It pains me to see coaches getting overwhelmed or frustrated (and thinking of throwing in the towel) because they’re implementing strategies that are ineffective or that simply aren’t a good fit for them and their business.

Years of experience as a marketing strategist have shown me that you can actually get better results by doing LESS marketing – so I teach my clients to keep things as simple as possible.

I’ll help you streamline things, so you can be focused, feel grounded (rather than scattered), and actually have fun working on your business.

“Nine months in, I have a thriving business…attracting 7 new VIP private coaching clients every 2 months, at $997 a month. I’ve continued to raise my rates – and currently have a waiting list. Amy took me by the hand, step-by-step, and made something that felt daunting become possible.”

Mari Carmen Pizarro

Jeannine Moran

“I’ve been thrilled with my results from working with Amy and stepping outside of my comfort zone. It’s shown me that you can actually make money doing health coaching.”

Jeannine Moran

“When I started The Health Coach Profit Lab I was making $1,000 per month and now a few months in I am making $8,500 per month and still growing!”

Shana Hogg


Introducing the Health Coach Profit Lab:
From Startup to Success

The Health Coach Profit Lab is a 12-month interactive training and mentorship experience along with all the done for you materials you’ll need to get clients coming in consistently – and get you making money in your health coaching business.

I designed this program for newer health coaches like you, who are tired of feeling overwhelmed by all the fancy marketing strategies – and who want a simple, repeatable path to get clients and make a living doing what they love.

In this program, you’ll get everything you need to take your health coaching from a hobby to a business you’re proud of.

Your Success Starts With a 2-Day Virtual Kick-Off Retreat


So often, I see coaches struggle for months, trying to figure out the KEY pieces of their business.

This struggle leaves them feeling lost and frustrated – and it makes them question their ability to create a successful health coaching practice.

It’s time to end this.

Getting the core elements of your business in place doesn’t have to take months and months.

We can sort this out QUICKLY with a our 2-Day Virtual Kick Off Retreat.

These will be the most powerful 2 days you’ve ever spent on your business.

The retreat is a combination of teaching and work time – so you can put what you’re learning into action right away. Plus you’ll get my expert eyes on your work and I’ll give you feedback and coaching so you’ll know you’re on the right track.

Why trudge through a 3-month or 6-month course, when you can get all of your client-getting strategies and systems figured out in 2 days…while having fun?

The retreat will be held on Tuesday, February 12th and Wednesday, February 13th from 10:00am-4:30pm Eastern.

I’m also offering a weekend make-up retreat on Saturday, February 23rd from 10:00am-4:30pm Eastern.

Here’s what you’ll do during the retreat:

Session One:
Your Perfect Specialty
That People Happily Pay You For

  • Get total clarity on who your ideal clients are
  • Discover how to talk about what you do in a way that naturally gets you clients
  • Feel the freedom that comes when you no longer have to convince people they need you
  • Gain confidence as attracting clients becomes infinitely easier
  • Differentiate yourself as a go-to expert in your field

Session Two:
Map Out Your Client-Getting Programs

  • Transform “what you do” into enticing programs that sell themselves
  • Create messaging for your program and learn to talk about it in a way that makes clients say “yes, sign me up!”
  • Develop a signature line of programs that naturally lead into one another and get clients amazing results

Session Three:
Price with Confidence

  • Avoid the common pricing mistakes that are preventing you from making a living as a health coach
  • Find the “sweet spot” and know exactly what to charge for each of your packages
  • Discover the keys to be empowered and confident when sharing your pricing

Session Four:
Your Client-Getting Roadmap

  • Discover exactly how to use live talks, webinars & Facebook Live to consistently fill your calendar with consultations and attract paying clients
  • Learn the exact ingredients you need to grow your list and create an engaged pool of potential new clients for your private and group programs
  • Hone your ability to sign on new clients consistently month after month

Session Five:
Become a Closing the Deal Master

  • Discover the powerful, proven process for gracefully and confidently leading initial consultations with potential clients
  • Inspire your potential clients to take out their wallets and say “YES” to hiring you
  • Learn the 2 questions to ask to sign up 70-80% of the potential clients you speak with (without feeling salesy)
  • Know how to confidently handle the most common objections like “I can’t afford it”, or “I don’t have the time”

Get 12 Months of Expert Marketing Support

I’m giving you everything you need to get your business off the ground and start making money.

For the entire year of the Health Coach Profit Lab, you’ll get coaching, support, and personal attention as you implement what you’ve learned and continue growing your business with…

Bi-Monthly Group Coaching Calls with Amy
You’ll have access to group coaching calls that will be held twice a month. These calls are only open to the participants in the program, and you’ll be able to ask questions and get my laser-focused attention on your business.

Exclusive Access To The Health Coach Profit Lab Private Online Community

I want to create an incredibly supportive environment for you during this program. That means I want you to have a platform to discuss your business with me AND your fellow coaches at any time during the year we work together.

When you join the Health Coach Profit Lab, you’ll have access to a private community that’s just for participants in this program.

I’ll be very hands-on in the forum – personally answering your questions, and reviewing and giving you feedback on what you’re working on. And you’ll have the support of the other coaches in the program, who are going through the same struggles (and successes!) that you are.

90-Day Client-Getting Planning Sessions

Each quarter we’ll meet to strategically plan out your next 90 days – so you have a clear path forward with specific areas to focus on and a roadmap with the exact steps you need to take.

“I used to have 6-8 clients at any given time, now it’s hard to keep it to 15.”

Jane Smith

“In a sea of less-than-knowledgeable online marketing and business building types, Amy is the real deal and truly understands how to build a successful health coaching business. Working with Amy has been worth every penny.”

Deborah Genovesi

“What stands out about Amy is how she brings together her deep knowledge of the health coaching field, marketing, copywriting, and program launch skills and experience.”

Carey Peters


Here’s What Makes This Program Unique

This is NOT another course with loads of content that you can’t seem to make time to consume or implement.

Instead, I’ve carefully crafted a unique experience that will allow you to quickly put in place the core pieces you need to be successful, in an interactive learning environment, with ongoing support and lots of personal attention.

You’ll be taking practical action during every step of this program, and you’ll get the information, tools, and support you need to create a thriving health coaching business.

This is NOT:

  • Another program with tons of content that you’re left to study & implement on your own.
  • For coaches who aren’t ready to do the work to take their business to the next level.
  • A one-size-fits-all formula.

This IS:

  • A place to get clarity and focus, so you can be more effective while doing LESS.
  • A framework for creating a successful health coaching practice.
  • A deep-dive into YOUR business and what will work for YOU.

When You Register Today, You’ll Also Get These Gifts…

Done-For-You Marketing Materials

Start implementing quickly and get clients rolling in with our done-for-you marketing materials. With these materials, there’s no need to start from scratch. Just make some minor edits and you’re ready to start using them to get clients coming in the door.

In this collection, you’ll get:

  • Website Copy: 7 pages of pre-written website copy that attracts clients.
  • An Email Series: A sequence of 7 emails, designed to turn your subscribers into clients.
  • Landing Page Copy: A template for a landing page that helps you promote your free gift and grow your list.
  • Pitch Templates: These templates will help you get booked for talks, guest posts, and podcast interviews.
  • Talk Promotion Kit: Flyers, emails, and registration page copy for talks and webinars.
  • Marketing Scripts: “Starter” marketing scripts and templates you can use in a variety of situations.
  • Facebook Live Formula: The scripts and promotion kit for a Facebook Live will help you get clients from your live broadcast.

The Profit Lab Training Library

With each training module you’ll get step by step instructions, handouts and an expert guide walking you through some of the basics of having a thriving health coaching practice.

You’ll get access to the following trainings:

  • Proven Website Structure to Turn Website Visitors into Clients: The layout you need to get your website attracting new clients.
  • List Building Made Easy: so you can drive traffic, entice people to opt-in for your free gift – and grow your list.
  • How to Protect Yourself Legally as a Health Coach: Get the legal “do’s and don’ts” as a health coach.
  • How to Approach Corporations: Start growing your business by working with corporations.
  • Technical Tutorials: Get unstuck quickly with the tutorials that walk you through the basics you need to set-up for your business.

Get More Clients Online – 1-Day Bootcamp

Find out the most effective ways you can market your business online, so you can reach more people and make a bigger impact during this one day online bootcamp.

You’ll learn the nitty gritty of:

  • How to create blog posts and other free content that leads people to want to work with you.
  • How to effectively ​promote through partners in a way that fills your practice.
  • How to fill your Facebook group and what you need to be doing in it each week (with templates) to make sure your audience stays engaged.
  • How to use a free Facebook Group to get a steady flow of 1:1 clients and fill your group programs.


“In just a few weeks I signed up 5 new clients for a total of $7,500.”

Sam Bell

“In the first 30 days of the program, I brought in $4,413! Finally I feel like there is momentum! I just need to continue to take consistent action and follow through. I am SO glad that I decided to do this.”

Heather Esposito

“I recommend Amy to my top clients, because she understands best-practices when it comes to online marketing, copywriting, and running a coaching business.”

Stacey Morgenstern


Join Health Coach Profit Lab Today, and You’ll Get:


  • The Health Coach Profit Lab Kick Off Virtual Retreat:
    The most powerful 2 days you’ll ever spend on your business
  • Bi-Monthly Group Coaching Calls:
    For an entire year with me as your expert marketing coach.
  • Quarterly Client-Getting Planning Sessions:
    Where you’ll map out your client-getting plan for the quarter – with specific areas to focus on and a roadmap with the exact steps you need to take.
  • The Private Online Community:
    Where you can get daily support from me and the rest of the Health Coach Profit Lab members.
  • Done-For-You Marketing Materials:
    Including pre-written website copy, an email series, and templates for pitches, landing pages, and a talk promotion kit.
  • The Profit Lab Training Library:
    Including trainings on creating your own webinars, list building, structuring your website so you get more clients, and protecting yourself legally as a coach
  • Getting More Clients Online: A 1-Day Bonus Bootcamp:
    Where you’ll find out the most effective ways you can market your business online, so you can reach more people and make a bigger impact during this one day online bootcamp.


Get an Insider’s Look at this 12-Month Experience


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When It Comes to Investing in Your Business, You Have
a Lot of Options

You could hire a business coach, sign up for another group program, or hire a marketing team…

Investing in the Health Coach Profit Lab is like getting all of that and then some.

With this program, we’re going to get you on the right path QUICKLY, so you can start helping more people (and paying yourself).

You’ll have personal feedback and support for an entire year, so you never feel lost or alone.

And you’ll be able to save loads of time and energy by using the done-for-you marketing materials you’ll have access to.

Maybe you’re thinking, “This sounds good, Amy…but I think I’ll wait a few months.”

I hear you on that. But I have a question for you…

If you’re serious about turning your health coaching practice into a business and not just a hobby, why would you wait any longer to get everything you need to get your business off the ground?

Remember, there’s no rule that says you have to go it alone and create everything from scratch.

Why not take the easier path and join me in this program…

Where I’ll lay everything out for you, step by step, plus give you access to all my done for you marketing tools…

And of course, be your expert guide every step of the way. I hope you’ll decide to take the easier path, and join me in this program.

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“As a result of working with Amy, I can honestly say that I’ve gained more clarity about my target audience, my text is more concise and focused, my message is more compelling to attract clients, and I’ve gained more confidence in my ability to succeed by helping others achieve their wellness goals!”

Veronica Edmond