July 1st, 2025
#97: When It’s Not About the Kale: Coaching Clients Beyond Food Struggles
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You know that moment…
When a client says “I hate my body at this weight and most of all I hate how my body feels.”
And somewhere inside, you freeze.
Because you can feel that food isn’t the root issue.
You know it’s not about eating more salads or kale.
But suddenly, you feel stuck thinking thoughts like…
How do I meet them in this raw, vulnerable moment?
What do I say that actually helps, without offering advice they’ve heard a hundred times before?
I wish I had a few masterful coaching techniques to help this client get to the root of the issue and guide them to the other side
Beyond the protocols and plans, you want to be the kind of coach who knows exactly what to say, how to listen, and how to guide clients to real, lasting change.
In this episode, I talk with Katie Hegg, a Functional Medicine Certified Health Coach, who was in the exact same place.
She loved helping her clients but felt stuck when deeper emotional or body image challenges came up, until she discovered a new way to approach coaching.
In this episode, Katie shares:
- How the Done-for-You Intuitive Eating program changed the way she coaches (and boosted her confidence)
- How she finally addressed the “elephant in the room” with clients
- The surprising shifts her clients experienced in just a few weeks
- And how she filled her group program and signed 3 private clients right after
If you’ve ever thought:
“I want to help my clients, but I don’t know how to support them emotionally without being a therapist…”
…you’ll love what Katie shares.
And if you’re curious about how to bring these exact tools into your own practice, keep an eye out.
Our Done-for-You Intuitive Eating Program is opening on July 9th with an exclusive discount and time-sensitive bonus.
You’ll get all the client-ready materials, coaching tools, and confidence you need to finally address your clients’ real struggles—with ease.
Inside our Done-for-You Intuitive Eating Program, you’ll get:
- Done-for-You Private Coaching Program
- Done-for-You Short Group Program
- Coach Like a Pro Training Intensive – Gain the skill of coaching Intuitive Eating with 6 weeks of live in-depth training on how to lead your clients through these programs.
Click here to join the Interest List.
Links/Resources mentioned on the show:
Have questions about Intuitive Eating? Click here to send me a DM or email me at support@marketingforhealthcoaches.com.
About Katie Hegg
Katie Hegg is a National Board Certified Health & Wellness Coach and a Functional Medicine Certified Health Coach with over five years of experience. She blends her passion for nutrition, movement, and lasting behavior change to empower clients on their journey to real wellness.
Katie’s approach is deeply informed by her own health journey, which includes overcoming disordered eating, managing an autoimmune condition, and healing from athletic injuries. Through those experiences, she learned the power of having skilled, compassionate support—and now offers the same for her clients.
Her mission? Helping others align their daily habits with what matters most, so they can thrive in body and life.
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