October 1, 2024
#69: Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients
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You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky.
Not to mention, that you don’t want to choose something random.
While you might just want to pick something…anything… so you can move on, it’s vital that your niche is something that you have an emotional connection to.
I think it’s helpful to know that figuring out your niche is one of the most challenging things about starting a health coaching or nutrition practice.
But once you do, everything starts to flow.
So stick with it, because I promise it’ll be worth it.
To help you think about your niche, in this episode we’re talking about Niches that Are Too Narrow, Too Broad, or Are Confusing to Potential Clients.
During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche.
In this episode you’ll discover:
- An example of a niche that’s too narrow, and how to easily expand it to make it more compelling
- An example of a niche that’s unclear and vague, and how to make it specific and compelling
- Why some niches make it very challenging to get clients
- How to avoid using jargon that makes it challenging to get clients
- The downsides of using weight loss as a niche
- How to craft a talk for your niche
Links/Resources mentioned on the show:
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