APRIL 24, 2024

#52: Should You Make Your Health Coaching Program Evergreen? (Pros and Cons)

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“Sell your health coaching program evergreen and make money while you sleep.”

This sounds like a dream.

Around the time that evergreen programs became popular, I was pregnant with my first child.

Knowing that my work time would be more limited, I decided that the solution was to sell an evergreen program.

All the gurus were preaching about how easy it would be to get clients and make money with this approach. It was very alluring.

(If you’re wondering, evergreen simply means an offering that is available for purchase all year long. This is in contrast to a live program where people can only purchase when you launch.)

Back in 2008, halfway through my pregnancy, I spent several months creating a program, leading it live with clients, turning it into an evergreen offering, and promoting it on my website.

My live group had a wonderful experience and I thought I was golden. But then months passed and I made ZERO evergreen sales.

As you can imagine, it was deflating to have spent so much time, energy and money (I’d hired a coach to help me create my evergreen program) with nothing to show for it.

If you’ve had the same experience, it’s not your fault. There’s a lack of information about when and how to do this successfully.

I’ve learned A LOT since then, and after having a few things in place, I now DO make money while I sleep with some of my offerings.

It’s still a very small portion of my revenue, but it’s a nice addition to the money I bring in during my live launches.   

I don’t want you to make the same mistakes I did. That’s why in this podcast episode, Should You Make Your Group Program Evergreen (Pros and Cons), I break it all down for you.

In this episode, you’ll learn:

  • The elements you need to sell an evergreen program
  • 3 models to consider for evergreen offerings 
  • The monthly list growth you need to make this worthwhile
  • 3 questions to ask yourself when deciding whether to go evergreen 

Links/Resources mentioned on the show:

“5 Clients in 30 Days” Step-by-Step Action Plan

Episode 17: 6 Things You Need to Grow Your List

Episode #32: The Missing Protocol Your Health Coaching Clients Need

Episode #34: Everything You Need to Know About Intuitive Eating (What is IS and What it is NOT)


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