listbuilding – self study
Hi there! If you’re reading this message, you’re probably thinking “I hear so much talk about list building, I know I need to be doing it but I don’t know where to start.” Or, “I’ve been doing this list building thing for a while but my list still isn’t really growing. My new subscribers are few and far between. And with the subscribers I do have, I’m not sure how to turn them into paying clients.”
These are two of the most frequently asked questions among both new and seasoned health coaches. Whether you’re just starting out in the online business world…or you’ve been in business for a while but still find it challenging to get clients online and grow your list, you’re in the right place.
My upcoming “List Building Made Easy” program will give you all the answers
There are 3 Key Mistakes Health Coaches Make
That Prevent Them from Growing Their List
& Getting Clients Online
Are you making one or more of these top 3 mistakes?
You don’t have an opt-in gift (or you have one, but it’s not compelling enough).
Not having an opt-in gift is a huge mistake, especially if you’re a health coach looking to build your list and get new clients. Without an opt-in gift, people have no reason to give you their contact information. And if they close your web page without giving you their email address, they’re gone forever — then you’ve missed out on an opportunity to follow up with them, nurture them, and turn them into a client.
Or perhaps you currently have an opt-in gift…but it’s not compelling enough, so people don’t sign up. In this case, sadly, it’s almost like not having an opt-in gift at all.
Creating a free opt-in gift that truly “speaks” to your ideal clients is the critical first step when it comes to growing your list.
After putting a free gift on your site, you merely *hope* enough people will see it and opt-in.
I’ve spoken to many coaches who are proud and excited because they’ve added a free gift to their website – and they assume this will automatically grow their list.
Then a couple of months later they find their list hasn’t grown much and they feel deflated and wonder what they should be doing differently.
Creating an opt-in gift and adding it to your website is very important, and if you’ve taken these steps you SHOULD feel proud! However, if you’re serious about growing your list, there are other steps you should be taking.
Taking the right actions — and following the right marketing strategy and implementation plan for you and your unique business — will get you much further. If you’re simply “hoping” people will find you, then you’re probably not getting the results you want.
Once people join your list, you do nothing except wait for them to contact you.
I used to assume that once potential clients learned about me (and joined my list) that it was up to them to “make the first move” and reach out to me. I thought “if they’re interested in working with me, of course they’ll call or email me.”
It took me a while to realize that this is a very passive and ineffective approach.
If you’ve been taking this approach, then you’re probably missing out on thousands, or even tens of thousands of dollars worth of potential income. There are so many opportunities to turn your subscribers into paying clients. But “waiting” is nothing more than leaving money on the table.
If you’re making one or more of these mistakes — don’t worry, you’re in the right place. I’ll show you how to overcome these mistakes, so you can start growing your list and getting new clients.
Introducing the “List Building Made Easy” Program
Shortcut your results, grow your list fast, and get paying clients online.
Who This Program is For:
“List Building Made Easy” is for you if:
- You’re a health coach (or related professional) who wants a successful online business, but you’re confused about how to get clients online
- You’ve started to grow your list, but you’re not sure if what you’re doing is actually working for you (or against you)
- Growing your list feels like a complex, daunting task and you’re not sure where to start
- You’ve learned lots of marketing strategies and tactics, but haven’t quite figured out how to make them work for YOU and your unique health coaching business
- You’re new in business and want to fast-track your way to getting clients online… OR you’ve been in business a while, but are still struggling to grow the online side
- You want to save time, shorten your learning curve, and discover which specific marketing activities will enable you to build your list (while avoiding those that will most likely waste your time and drain your energy)
- Your goal is to enjoy a healthy income as a health coach sooner rather than later, and be able to support yourself and your family, while taking pride in knowing your business is actually working!
The clients are out there. They’re waiting for you.
You just need to learn how to implement the right marketing strategies for YOU and your unique business.
During this program, you’ll discover…
- EXACTLY which steps to take to grow your list
- How to turn your new subscribers into paying clients
- How to keep a consistently full pipeline of new subscribers and clients coming in!
You’ll learn valuable skills that will enable you to continue growing your list, month after month.
What you’ll learn in the “List Building Made Easy” Program
During this program, I’ll teach you step-by-step exactly what you need to do to grow your list. Each week of the program, I will release a set of videos and materials that will walk you through the entire process.
Creating a Compelling Free Gift
This is the VITAL first step in list building. Without an attractive free gift, you’ll find that your list building efforts simply aren’t effective. I share the secrets to creating opt-in gifts that will attract your ideal clients. I’ll also share how to use the free customizable opt-in gift we’re giving you and customize it for your niche.
Promoting Your Free Gift on Your Website
If you want to get opt-ins, you want to promote your free gift in key locations on your website. I’ll share the 3 most important places to add your free gift to your site – and design tips that will make your offer pop! I’ll also show you how to use the pre-written home page copy and graphics that we’re giving you as part of this program.
Creating a High Converting Landing Page
In addition to putting a free gift on your home page, if you’re serious about building your list, I also recommend you create a high converting landing page. (This is also known as a squeeze page or opt-in page.) I’ll share how to use the pre-written landing page copy that we’re giving you to create an effective landing page. Plus, you’ll receive a video tutorial where I share design tips, a proven structure for a landing page, and I show you how to easily create your landing page, with little to no technical skills – using my favorite tool!
Tools & Technology
Confused about the tech piece? I’ve got you covered with some simple tutorials that show you how to integrate your opt-in with your email marketing system – so you can easily build your list. I’ll also share my favorite tools and technologies to make the list building process as simple and effective as possible.
Turning Your New Subscribers into Paying Clients
The whole reason you want to build your list is so you can get more paying clients. But how do you get people to take the next step with you, and move people from being a subscriber to becoming a client? I’m going to show you how to do this with a simple email series. I’ll also show you how to use the series of pre-written emails we’re giving you as part of this program.
Driving Traffic and Getting People to SEE Your Free Gift
Once you have your free gift up on your site, it’s time to drive traffic – so more people see it and opt-in. The world of list building can feel daunting. There are so many strategies to try – where should you start? I’m going to share my top 9 list building strategies that will drive traffic to your site. I’ll also share how to implement each strategy, so you can see success quickly! Instead of giving you an overwhelming list of options, I’m sharing the ones that have been most effective for me and my clients, so you can shorten your learning curve.
Included in the “List Building Made Easy” Program
Throughout the program, you’ll get access “Done-for-you” Materials that include pre-written website copy, done-for-you emails and graphics that you can use to start building your list. It’s all created specifically for health coaches!
Pre-Written Email Sequence to Turn Visitors into Clients
There’s a structure and an art to creating effective emails that don’t feel too “sales-y” or pushy, and which successfully get readers to take the action you want them to take. Not sure what to write about in your emails or don’t yet have a follow-up series in place yet? No worries — we’ve done it for you! We’re handing you a series of seven emails that you can “customize, copy and paste” into your email marketing system.
Pre-Written Copy for Your Home Page
Want to add your free gift to your home page, but aren’t sure what to say? Simply copy and paste the pre-written freebie promo copy we’re giving you!
Pre-Written Copy for High Converting Landing Page
Use this additional copy we’re providing on your very own landing page to entice people to sign-up.
Free Customizable Opt-In Gift
Don’t have time to write your own opt-in gift or unsure of what to include? Use our free customizable opt-in gift. You can use it as-is or tweak it to fit your niche. I’ll show you how to take this done-for-you opt-in gift and make it unique for your business.
Beautiful 3D Ebook Cover for Your Website
No need to hire a designer. Simply upload this graphic to your website. (We’ll also show you how you can modify this and make your own custom ebook image.)