How to make your website more effective

Do you ever wonder if your website is structured in a way that attracts clients and builds your list? If you don’t yet have a website, are you overwhelmed by where to start?

One of the keys to having a website that helps your business grow is SIMPLICITY.

Today, I am going to share how to effectively structure your website so that it supports your business goals of attracting clients, building your list, and increasing your revenue.

Having a website with a simple, straightforward structure will allow you to more effectively guide your website visitors on the path you’d like them to go.

The goal is for your website to be a simple roadmap, with just a few options of where to go, when to stop, and when to make the next turn.

What we want to avoid is your website becoming a maze where your website visitors get lost or off-track from taking the key steps you’d like them to take.

How can you start to create a website with a simple and effective structure?

The first step is to look at the pages you have on your website.  You specifically want to look at the pages that are listed in your main navigation.

  • I recommend that you keep the number of pages in your main navigation to minimum.
  • Avoid drop downs. (A drop down is when you hover over, or click, one of the links in your main navigation and you are then given a set of additional pages to choose from.)
  • Remove non-essential pages such as “My approach” or “My training.” Items like this can easily be covered in an “About” page.
  • List the pages in the main navigation in the order you want people to navigate through your website. (Your website visitors may not go in order, but you want to help guide them.)

Here’s an example of a simple structure for a health coaching website:

Home

Start here

About

Success Stories

Blog

Contact

While this example is a great place to start when mapping out your website, I’m not suggesting that this exact structure is perfect for every health coach.

How to effectively structure your website depends upon where you’re at in your business, your specific goals for your business, the amount of traffic you are generating, and your offerings.

The key, no matter where you are at in your business, is to keep it simple.

Want inspiration on how to create a website that’s a unique reflection of your personality and brand?

Click here to take a look at some of the websites we have built for our health coaching clients – including some “before” and “after” shots.
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Have questions or comments?
Please post them below so I can support you in creating an effective website that builds your business.

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