DIY Website

Embarrassed about your website
or not sure if it’s “working” for you…
but don’t need a whole new site built for you?

How much time, energy, and money have you spent trying to get your website “just right”?

And do you feel frustrated because you’re still not getting many clients from it?

Most of the health coaches I talk to have invested weeks or (more often) months… fussing and fiddling with their website, trying to get the copy right, moving things around, and feeling like they’re just spinning their wheels.

I totally get it! Your website is important, and it’s SO tempting to keep tinkering with your site endlessly. The common thought is, “If I just work on it some more, I’ll be able to figure it out on my own!”

But the truth is that it’s incredibly challenging
to figure it out on your own.

I’ve spent thousands of dollars and years studying, working with mentors, implementing, and testing “what works” in terms of website design and copy.

That’s why I’m excited to “download” my knowledge to you!


If you already have a decent website OR plan to build one yourself, I created this specifically for you!

I’m offering you a shortcut to the end result you want — a website that FINALLY brings you paying clients.


In just 2 weeks, you could be breathing a sigh of relief and having your website on autopilot for you… or you could still be tinkering and frustrated that you didn’t just jump in now while you had the chance.

In my years of helping health coaches build client-attractive websites, I’ve discovered there’s a proven website structure that gets paying clients. Either you have this structure built into your website, or you don’t.

If you DON’T have this proven structure built into your website — chances are most people who visit your site will quickly vanish forever. Period.

And that can be painful for you…as you keep wondering, “Why aren’t people contacting me to request a consultation?!” or “Why isn’t my list growing more rapidly?”

(I explain why that happens and exactly what to do about it in the “DIY Your Website Like a Marketing Pro”.)

Right now, if you’re reading this email, your website probably ISN’T motivating people to take schedule a consultation with you or join your list.


How satisfying would it be to finally have your efforts pay off — and FINALLY have a site that brings you the exact clients you want?


This program is for you if…

  • You currently have a website…but in the back of your mind you know it isn’t working for you.
  • You’re planning to build your own website but don’t know where to start. Maybe you’re procrastinating on getting your site up altogether, because you’re afraid to fail.
  • You’d love to be able to afford a beautiful custom website, but it’s simply not in the budget.

This “do-it-yourself” (DIY) program guides you step-by-step on how to set up a website that converts.

Here’s the thing…you don’t need to reinvent the wheel or overwhelm yourself for hours trying to figure out all this website stuff on your own.

Note: This is NOT a technical “how to build a website” tech training. Rather, it’s a high-value, more strategic DIY program focused on how to structure your website to get you paying clients.

You can use “DIY Your Website Like a Marketing Pro” no matter what platform you’re on – WordPress, IIN’s Live Edit, Square pace, Weebly, Wix, etc…

You’ll learn how to modify your existing website layout, structure, and copy in a way that’s PROVEN to grow your list and get more clients. If you don’t yet have a website, you’ll learn how to do it right the FIRST time.

You don’t just want a website that sits around on the internet, doing nothing. You want a site that builds your list and gets you clients. Right? Otherwise, what’s the point? That’s exactly why I created this program — to give you access to a proven website structure that successfully attracts clients.I know you’re busy, so I’ve designed this tutorial with short, easy-to-follow videos. You can go through them in as little as 1-3 days.

Module One:
Clarify your niche so you can easily attract clients you love.

People want to work with health coaches who specialize in the exact area they most need help with. Think about this: If you had a heart condition, would you want to see a family doctor or a cardiologist?That’s why the narrower you can get in defining your niche, the better.

I know the whole niche “thing” can feel overwhelming, but don’t worry. I’m going to walk you through a simple step-by-step process that makes it quick and painless.

In this module you’ll learn:

  • How to avoid one of the top pitfalls health coaches make when attempting to choose a niche
  • The 4 main questions to ask yourself to make choosing a niche easier
  • Why understanding what your ideal clients care about most is NOT something you want to “guess” on
  • My invaluable process that I take you through, to help you access your target market’s biggest concerns, motivations, and challenges — so that you can use their exact language about these things on your website. (Most people don’t fully understand their own motivations! So it’s your job to access them.)

Module Two:
Discover the proven website structure that will help you reach your business goals.

Sadly, most websites are built without a strategy. For many sites, 90% of their website visitors leave without doing anything!The problem is that most health coaches don’t know (and leave out) the specific “special ingredients” that make a website attractive to potential clients.

This module will give you crystal clear clarity on what to include (and what to leave out). After all, you don’t have time to waste. You want a website that becomes your most powerful marketing tool.

In this module, you’ll learn:

  • How to avoid the #1 mistake health coaches make on their website that causes people to immediately leave their site
  • The 2 types of websites to choose from and how to figure out which one is RIGHT for you. (Most coaches aren’t choosing either, because they’re not aware of them.)
  • 4 high-converting home page formats that will ultimately lead to more revenue
  • 6 pages you MUST include in the main navigation of your website if you want to attract paying clients (much more than this, and your site will feel too cluttered, disorganized, and clunky)

Module Three:
Create a compelling free gift that builds your list.

There’s a lot that goes into growing your email list, but having a COMPELLING free gift is the one vital thing you MUST have. Because without a free gift, there’s nothing to entice someone to give you their email address.In this module, you’ll learn:

  • How to choose the best topic for your free gift — and provide an ultra-specific solution to an ultra-specific market (instead of a general solution to a general market)
  • How to ensure that your free gift serves as a compelling bribe for people to give you their email address
  • What content to include in your free gift — including a great way to give people an “aha” moment
  • Different types of free gifts and formats you can use
  • PLUS, I’m going to show you several examples of strong free gifts from other health coaches, that will get your juices flowing!

Module Four:
Craft your unique messaging that immediately attracts potential clients.

I’ll walk you through the Done-for-You Website Copy I’m providing and share exactly how to personalize it so it reflects your personality and leaves your ideal clients feeling that you’re speaking directly to them.

But that’s not all. You’ll also receive…

Done-for-You Website Copy that Attracts Clients

To get you out of copywriting overwhelm


You know you want and need to revamp your website (or create a new one), but does the thought of writing your website copy leave you feeling like a deer in headlights? Do you feel lost about what to write and lack confidence in your writing skills?

I often speak to (and work with) clients who’ve spent months trying to perfect their website copy. They’ve invested so much time working on and thinking about their website, that it’s holding them back from focusing on other areas of their business that desperately need their attention.

I’m on a mission to end your website paralysis.

My solution:
Providing you with Done-for-You Website Copy.

It’s never been easier (or more affordable) to create a client-getting website!

This website copy is proven to attract health coaching clients.

Your job is simply to use the copy provided and tweak it as needed to make it “yours” — i.e., honest, accurate, and authentic to your expertise.

We of course want your site to have your personality and attract your ideal clients, but that doesn’t mean you need to reinvent the wheel.

You’ll save yourself hours of frustration!

This piece alone is worth the entire program!

You’ll learn:

  • What copy to put on your site in order to get people to know, like, and trust you — and ultimately motivate them to take the first step with you
  • Proven words and phrases that connect with your visitors and what they care about most
  • Exactly what to say on each page of your website to build your list and get paying clients
  • How to make it easy (not hard) for potential clients to schedule initial consultations with you
Everything that’s included was created specifically for health coaches. The strategies and copy are and time-tested and proven to help you get paying clients through your website.

Ready to get started?



I can’t wait for you to get out of “website overwhelm” and finally have your website “work for you!” How great would that feel?

Imagine how much time and frustration you’ll save once you get your hands on this DIY package.

Rave Reviews


“I now have an easy to navigate site that both communicates my personality and ‘brand’ and gives clear calls to action. Amy was able to advise me on opt-in strategies and, as a result, I have increased my list by 28%.”

– Elaine Morales


“As a result of working with Amy, I can honestly say that I’ve gained more clarity about my target audience, my text is more concise and focused, my message is more compelling to attract clients.”

– Veronica Edmond


“Having been a health coach herself, she is so knowledgeable and has such a great understanding of the industry. She’s also a very talented copywriter.”

– Diana Rabin


“My list grows every day because of my new website! And, because my website is so clear about who I am and what I have to offer, I get connected to the women that I serve best.”

– Nina Manolson

Ready to get started?




If your website currently isn’t inspiring people to schedule a consultation with you (or take ANY next step with you, for that matter) — it’s most likely because it lacks this essential proven structure.Once you know about this proven structure and start using it in your website… all kinds of awesome stuff happens! People sign up to your email list. They schedule strategy consultations with you. They pay you to help them.Imagine having a website that brings YOU “loads of activity” like this…all because you learned the website structure proven to get clients!

Get ready to uplevel the structure of your website. And if you don’t yet have a website, I’ll help you get it “right” the FIRST time!

Ready to get started?




We have held nothing back in creating this offering for you. We want you to be blown away. When you purchase this program, you have 72 hours to check out all the pieces that are instantly available to you on our member page. If within 72 hours of making your purchase you find it’s not a good fit, email us at explaining why you weren’t completely satisfied by the program and we will refund your purchase.

About Marketing for Health Coaches

Before founding Marketing for Health Coaches, I was a health coach for 5 years. I understand your industry.

My team and I offer a powerful combination of online marketing strategy, beautiful design, and technical know-how. We are ready to create a website that helps you build your list and gets you more clients.