Why I Hate The Advice To “Charge What You’re Worth”

Knowing what to charge

How many times have you seen the advice to “charge what you’re worth”? Whether you’re brand new or have been in business for a while, knowing what to charge can be stressful. And if you’ve been a coach for a while, questions around pricing still come up whenever you want to raise your rates or launch something new. In this post, I’m sharing how to price your services in a way you can own.
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