How you can actually make a profit on a cleanse

Have you considered running a group program, like a cleanse or detox, but wondered if the revenue you’d bring in would make it worthwhile?

This is an important question to ask yourself. When considering what projects to take on, you want to consider what the return on your investment will be (ROI).

Today, I’m excited to do some number crunching with you, and look at what your ROI might be when running a cleanse or detox – whether you’re starting out or a more seasoned coach with a following.

I’m going to start with some very modest numbers.

Let’s imagine that you charge $97 for your cleanse, and you get eight people enrolled. Your total revenue in this case would be $776.

If you purchased our DIY Cleanse/Detox Solution, your expenses would $457. This leaves a profit of $319.  (If you purchased our Premier Done-for-You Solution, your expenses would be $997, and you would have a loss of -$221.)

  Using our DIY Cleanse/Detox Solution Using our Premier Cleanse/Detox Solution
Revenue from cleanse
(8 participants x $97)
$776 $776
Expenses -$457 -$997
Total Profit $319 -$221

These numbers don’t look so great, but stick with me…

While I certainly want you to make a nice profit on the cleanse itself, I also want you to think of cleanses and detoxes as a way to bring in private coaching clients.

Here’s how this works…

When you lead a detox or cleanse, you’re building a relationship your participants. They will see you as a trusted resource and will be amazed at the quality of the program and level of support you provide. This will leave your participants wanting more from you.

Sticking with the same numbers above, image that at the end of the cleanse, two of your participants sign up for a $1,200 private coaching program with you.

In this case, you would be adding a total of $2,400 onto your total profit from running the cleanse.

You can take a look at the numbers here…

What happens if you enroll cleanse participants into private coaching…

  Using our DIY Cleanse/Detox Solution Using our Premier Cleanse/Detox Solution
Revenue from cleanse
(8 participants x $97)
$776 $776
Revenue from private clients
(2 clients x $1,200)
$2,400 $2,400
Expenses -$457 -$997
Total Profit $2,719 $2,179

The numbers above are purposefully modest.

What happens if you enroll more people…

Let’s take a look at a scenario where you enroll 20 people into your cleanse and 4 of your participants become private clients.

  Using our DIY Cleanse/Detox Solution Using our Premier Cleanse/Detox Solution
Revenue from cleanse
(20 participants x $97)
$1,940 $1,940
Revenue from private clients
(4 clients x $1,200)
$4,800 $4,800
Expenses -$457 -$997
Your Total Profit $6,283 $5,743

What happens if you raise your prices…

And now, let’s look at a scenario where you’re enrolling the same number of participants and clients, but you’re charging a higher rate.

  Using our DIY Cleanse/Detox Solution Using our Premier Cleanse/Detox Solution
Revenue from cleanse
(20 participants x $147)
$2,940 $2,940
Revenue from private clients
(4 clients x $1,997)
$7,988 $7,988
Expenses -$457 -$997
Your Total Profit $10,471 $9,931

What happens if you have a larger following and enroll more people into your cleanse, but don’t offer private coaching…

Take a look at the numbers here…

  Using our DIY Cleanse/Detox Solution Using our Premier Cleanse/Detox Solution
Revenue from cleanse
(50 participants x $147)
$7,350 $7,350
Expenses -$457 -$997
Your Total Profit $6,893 $9,931

As you can see, there are many different ways to increase your ROI when offering a group program. Depending on where you’re at with your business, you may decide to increase your ROI (or profit) by done one or more of the following:

  • Inviting cleanse participants into a private coaching program after the cleanse
  • Raising your prices
  • Getting out there and so you can enroll more people in your cleanse
  • Minimizing your expenses

I created our Cleanse/Detox Solutions as a way for you to effectively market and lead a program, without the expense that typically comes with launching an online program.

Have you checked out our Summer Cleanse/Detox Solutions?

This solution gives you exactly what you need to quickly and easily launch a program this summer. I’m also thrilled to give you my personal support to help you successfully plan for, market, and launch your program.

Click here to learn more & register.

Now I’d love to hear from you.
I’d love to hear about your experience in making a profit, or struggling to make a profit, when launching online programs. I’d love to hear about your experience. Post your questions and thoughts below.

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