HOW TO CREATE A POWERFUL NAME FOR YOUR CLEANSE

Have you ever wondered what to call your programs?

Is it best to go with something straightforward, or to come up with something unique?

Does the name really matter?

Today, I am going to share my take on naming your cleanse or detox – so you can attract more people into your program.

First, let me start by saying that I think the name DOES matter, because it can convey who the program is for, what results they will experience, and what the experience is going to be like.

There isn’t one right way to name your program, and the options are limitless.

Here are some ideas to get your juices flowing…

Use your business name

For example, if your business name were “Beautiful You,” you could name your program “The Beautiful You Detox.”  In this case, it’s somewhat descriptive because it implies that this detox is going to make me feel more beautiful.

Plus, by using the simple little word “The,” the name sounds more authoritative and official. It implies that this is THE detox you want to do.

Use your niche

Let’s say you work with new moms, you could name your program “Restore: 7 Day Cleanse for New Moms.” In fact, you can use this formula regardless of your niche, replacing the word “restore” if that one doesn’t fit.

Here are a couple more examples, using this formula:

CLEAN: 7-Day Anti-Aging Detox

RELAX: 14 Day Cleanse for Busy Moms

Use the result people want

This will vary depending on your niche, but here are some results your clients may be looking for…

  • Slim down
  • Get stronger
  • Have clearer skin
  • Eliminate cravings
  • Balance blood sugar
  • Have more energy
  • Have less stress
  • Less bloating and digestive distress
  • Balance hormones

To create your title, choose one main result and use that for inspiration.

For example, if slimming down is the main result people want, you can call your program “Let It Go 7 Day Detox: Release Excess Weight Naturally.”

Another formula you can use for a tile that uses your niche AND the result they want is this: The Complete [insert niche] Cleanse:  A Proven Program to [insert result(s)]

If your niche is anti-aging, here’s how you can use this formula:

“The Complete Anti-Aging Cleanse:  A Proven Program to Reduce Wrinkles & Keep Your Mind Sharp”

Tap into the feeling you want people to have

This is similar to number three above, but more general. For this, make sure you know your audience.

  • Do they want something that feels like a spa experience? If so, you can use words like restore or relax.
  • Are they more hard core and want fast results? If so, you can use words like reboot or jumpstart.
  • Are they foodies? If so, you can use the word “delicious” in the title, so they know they won’t be sacrificing taste.
  • Are they crazy busy and avoid anything that’s complicated?  Use the word “simple” in your title.

 
So there you have it – four different ways to get inspiration for the title of your cleanse or detox. I hope this helps you launch your brainstorming process.


 
Now I’d love to hear from you.
What names are you considering for your next program? Post them below, and any questions you have, so you can get my support and feedback.

2 Responses to HOW TO CREATE A POWERFUL NAME FOR YOUR CLEANSE

  1. Ashley says:

    In an effort to avoid using the word Candida, I went with 10-Day Gut Cleanse. It seemed to work well and I had several people sign up…but now I want to reconsider the name to something else. Thanks for the tips.

    • Amy Lippmann says:

      I love how you’ve niched your cleanse Ashley! One thing to consider is that people don’t typically know that they need a “gut cleanse.” I would tap into the words that people use when they’re struggling with Candida symptoms. (Most people don’t even know they have Candida!)

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